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Apple Inc. Strategic Management

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Ratisil Pumaneratkul

on 24 October 2014

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Transcript of Apple Inc. Strategic Management

Apple Inc.

Think Different
Company Background
The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as a variety of related software and services
Woz and Steve show the early Apple I board at the Homebrew Computer Club
Apple 1 was released
The flagship product, Macintosh, was launched.
Jobs left Apple
Jobs return
Environmental Scanning
Political - Different political environment in different countries (TREAT)
52% of sales of Apple were from outside America
Bad international relations, wars and terrorism might affect Apple in a huge manner - Apple has no ability to control
Economic - Global economy slowdown (TREAT)
The global economic crisis affected huge outcome on Apple
The inflation rate went high and so did the unemployment rate in the country, and since Apple products were viewed as luxury products, the customers commenced using less on them
Social - Consumer behavior changes (OPPOTUNITY)
Purchasing power of luxury products have gone up, for example, the iPhone, iPods and iPad. Acquiring these items are considered as status symbols
Technology - Fast growing technology (TREAT)
After Jobs died, Apple takes the innovation slowly. Competitors could have out-grow Apple in technology due to the one-year life cycle of Apple.
Apple Massive Cash Hoard
Strong marketing & Sales Team
Apple Retail: Quotes(website)
Powerful brand image
Retailers With Best Supply Chain Management
Highest Quality
Highest Reliability
Give highest margin to the suppliers
Apple Ecosystem
Source: Blooomberg poll based on interview with 906 customers
Death of Jobs & Declining Innovation
Death of Jobs & Declining Innovation
Internal - Environment
TOWS matrix
pros and cons analysis of Alternative strategies.
Ratisil P. 5539014
Naraporn T. 5539113
Somruthai W. 5539097
Jaruwan T. 5539093
XuDong C. 5539182

Recommended Strategies
3-Level Strategies
Accelerate Product Development
Market Development
Product Development
Corporate Strategy
Corporate Strategy
Assume apple's products will have growth 1% in market share in 2014
Corporate Strategy
PC OS market was dominated by “Microsoft”
75% world digital music market share is accounted by “iTunes"

Corporate Strategy
Bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings

Business Strategy
Functional Strategy
Strategy Implementation
Strategy Implementation
Strategy Implementation
Evaluation and control
Evaluation and control
Corporate Level
Evaluation and control
Evaluation and control
Thank you.
Environmental Scanning
Implementation + Evaluation&Control
Full transcript