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Interactive Folders prezi EN

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by

Babak Monfared

on 11 November 2013

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Transcript of Interactive Folders prezi EN

App + Mobile Website
Beyond Enrichment
OFFline 2 ONline
starting point
Added Value
The CMS
The Virtual
Rooms
The App
Platform 2.0
01 October 2012
Platform 1.0
10 October 2011
Chameleon
platform
A complete Mobile Marketing Platform
Added value for Consumers
Converting print into a digital experience
Concept
Chameleon
Platform
Security
Print
1. Location
high
relevance
content
delivery
depending on the Geo-coordinates of the device, different content is shown
3. time
2. language
by differentiation in...
TAG
how it works!
Mobile Tagging
From innovation to products
CHAmeleon platform
serious mobile marketing
your print
REACH
your audience
Added value
high relevance info and/or conversion
re-publish
new campaigns any time
Measure ANALYzE
your success
your results
High
compatibility
Easy to
update
App
Always visible on dashboard
Mobile Website
iNFO
register
buy
Coupon
+
create
your content

Offline-Online -
Mobile Tagging -
Innovation -
Beyond Enrichment -
Chameleon Platform -
Added Value -
CrossMedia -
Cases -
more then a gadget
Adding the advantages
Innovating & User friendly
by adding a publishing schedule different content can be shown within a timeframe
depending on the set language on the device, content in the corresponding language is shown
Registereer
Postbox
Case

Find the golden Christmas card in a mail box in your neighborhood to win €500,-
Ontvang bericht
Scan
Scavenger hunt for the winning mail box
10-16 december,
7 days 7 different mail boxes contain the winning code
reach
crossmedia
REAL LIFE Shopping vs ONLINE Shopping

Competitors are known
Conventional consumers
Traditional marketing

Competitor: potentially everyone
New consumers, new needs
Digital marketing strategies
Online as additional service
next to REAL LIFE shopping
Open REAL LIFE shops
EXPERIENCE as concept
TECHNIQUE
GOALS
Create a BUZZ

Get the youth to mail boxes

Traffic to Facebook page
Every day a different mailbox
CONCEPT
1
2
3
ANALYZING RESULTS and
INTEGRATION OF ALL PARAMETERS
Translating the persuasion techniques of REAL LIFE
PRINT

MOBILE

ONLINE

every channel is unique and its specificity should be utilized
measurable
NEW EQUILIBRIUM

PROFILING and SEGMENTATION
for
engage
converse
re-engage
tangible
engagement
Babak Monfared
Endeavour Media
The leaflet as jumping board
to multichannel campaigns
ANALYSE
website, social media, Apps, e-mail
leaflets, posters, magazines, show windows
digital experience
physical
shop online
Database Marketing
in shop
back to shop
limited and obscured
extensive
profiling
e-mail marketing
push notifications
more then redirecting
1
2
3
Advanced options (GPS, camera)
Added value for Businesses
1
2
3
4
5
6
Children's BOok
CASE 1
CASE 2
CASE 3
The Fox
Stamp

DATABASE MARKETING
1. scan stamp
2. register
3. receive offer
+
-Conversion, Lead generation
-Clear added value for consumers and for companies
-Multichannel
-Content visible on all online devices
-Low entry costs
-Pay for success
-Sharing
-Social Media Integration
-Dynamic content
-Short time 2 market
name
e-mail
postal code
(phone number)
time of interaction
location of interaction
device
customer data
CLOSED
- 1 out of every 6 smartphone users will scan a barcode to learn more information.
- Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined.
Bron 4: (SEOmap) http://gapmarketingservices.com/blog/?p=252
- By 2015, more people will access the Internet through a smartphone or tablet than a PC.
- 9 out of 10 mobile searches lead to action, over half leading to purchase.
Bron 3: (Google) http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760
- Mobile coupons are 10x more likely to be used than traditional paper coupons.
Bron 2: (Mobile Marketer 2012) https://snaphop.com/2012-mobile-marketing-statistics/
- Mobile payments are expected to quadruple to $630 billion by 2014
Bron 1: (Juniper Research) https://www.juniperresearch.com/viewpressrelease.php?pr=173
m-Commerce
SMARTPHONE
CONTACT


+31 622163427

Babak@endeavourmedia.nl
Babak Monfared

@EndeavourMedia

Chameleon Platform
new
Success is dependent on the "Whats in it for me" of both channels
OFFLINE
ONLINE
reach
engage
converse
re-engage
ANALYSE
digital experience
physical
online shopping
Database Marketing
in shop
extensive
profiling
e-mail marketing
push notification
reach
engage
converse
re-engage
ANALYSE
website, social media, Apps e-mail,
COME
CLOSER !

scan & register
to win a trip around the world
in shop
leaflets, posters, magazines, show windows
ROI
Direct Sale
Customer data
Database enrichment
Engagement
MOBILe is the bridge to online
EVOLUTIon of
pda
pocket size computer
calling, music
photo's
internet
navigation
bar codes
MOBIle
Smartphone has absorbed the functionalities of all these devices
-audio stories
-photo puzzles
-riddles
-games
-facts
7 codes lead to different content:

Interactive Book
Online marketing
Engagement
goals
traffic to website
e- newsletter
Cross media campaigning
analytics
retail VB >>
succes afhankelijk>>
airline VB>>
mobiel als brug>>
concept>>
parnterships>>
hoe werkt het>>
cases>>
The hidden Code
Location Based Content

Time dependent
image recognition
2D barcode
barcode
digital watermarc
Advantage:
Recognizable
Disadvantage:
Mechanical look
Not associated with Smart Phones
Advantage:
Recognizable
Associate with Smart Phones
Free to use and generate
Disadvantage:
Visually unappealing
Links to a web page
Not flexible, fixed content
Advantage:
Visually appealing
Post facto implication
Disadvantage:
Based on database comparison
Sensitive to image disruption
Advantage:
Visually appealing
Multiple codes within one image
Insensitive to image disruption
One image different codes (content)
Disadvantage:
Apply watermarc before printing
Full transcript