Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Adidas

No description
by

Kadeem Clarke

on 13 April 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Adidas

CSR Initiatives
Four Pillars of Sustainability
Motivations:
Being open with partners and supporting their communities
Treating employees, suppliers and their workers fairly; to reduce turnover
Respecting the environment; reducing carbon footprint
Increasing efficiency, progress; lowing costs

Accounting/Finance
2013 Financials:
Revenue- $18.198 billion USD
Profit- $988 million USD
Total assets- $14.466 billion USD
Fixed Assets: Long Term
$5.169 billion USD
Includes property, plant and equipment, goodwill, trademarks, intangible assets, and long-term financial assets
Stakeholders:
Creditors
Investors
Customers, and government
Marketing Mix
Two-Strategy Marketing:
Group Strategy
Global Sales Strategy
Market Segmentation:
Geographic, Psychographic, Demographic, Behavioral, and Cultural Segmentation

Operations
People:
Executives- at least a Bachelors Degree
College education for corporate employees
Professional training to develop technical skills within a specific function
Contracted workforce with factories they outsource to
Union:
Recognizes unions in suppliers' factories
Fair Labor Association

Ethics:
Yue Yuen Industrial Strike

50,000 employees on strike in Dongguan, China
Unfair pay
Social media helped spread and organize strike
Factory supervisors were first to challenge the payments
Adidas shifted some of its orders to other suppliers for cheaper labor
Industry: Apparel & Accessories
Kadeem Clarke, Amy Dang, Jackie McAninch, Justin Padilla, Bhaumik Shah, Yaoyun Zhang
Stakeholders:
Employees, workers in suppliers' factories, and customers

Does the CSR benefit stakeholder?
Employee loyalty; reduced turnover
Customer satisfaction
Overall credibility
Stakeholder Analysis
Competitors' CSRs
Financials Against Competitors
Target Market:
Spans from the "pure performer" to today's style setters
20-29 year old athletes
14-19 year old next-generation athletes

Product:
Sportswear and equipment
Place:
Adidas retail stores
Retail and online sporting outlets
Sponsorships
Price:
Competitive pricing
Promotion:
Digital and television marketing
Famous athletes

Marketing
Customer Retention:
American Consumer Satisfaction Index:
Adidas: 77 out of 100 for customer satisfaction
Customer Service
Nike:
Nike develops products that help athletes of every level of ability reach their potential

78 on American Consumer Satisfaction Index
Competitors
Puma:
Prioritizes delivering commerciality, beauty in design and overall product responsiveness

According to SAcsi, Puma's customer rating is 2.4% below the industry standard

Strategy
External Factors:
Political
Laws and regulations
Economic
Growth rates, exchange rates
Technological
R&D
Industry
Competitors' actions
Product:
Sportswear and equipment
Placement:
Adidas retail stores
Retail and online sporting outlets
Sponsorships
Price:
Competitive pricing
Promotion:
Digital and television marketing
Famous athletes
"Impossible is Nothing"

Marketing
Customer Retention:
American Consumer Satisfaction Index:
Adidas: 77 out of 100 for customer satisfaction
The Athletic Shoes sector overall earned an 80 out of 100
Customer Service:
Customer Service Model
Customer Relationship Management
Nike:
"To bring inspiration and innovation to every athlete* in the world."
Nike develops products that help athletes of every level of ability reach their potential
Earned a 78 on American Consumer Satisfaction Index
Competitors
Puma:
"To be the Fastest Sports Brand in the world."
Puma prioritizes delivering commerciality, beauty in design and overall product responsiveness
According to SAcsi, Puma's customer rating is 2.4% below the industry standard

CEO: Herbert Hainer
Operations
Place:
Headquarters: Herzogenaurach, Germany
Manufacturing/Warehousing:
67% in Asia
20% in the Americas
13% in the EMEA
Worldwide Retail Locations
24/7 Customer Service
Operations
4/25/2014
Effects
Stakeholders Analysis:
Authorisers
Workers in suppliers' factories
Business partners
Customers
Competitors
Business Function:
Operations --> Process/Partnership
Production
Additional time
Increased costs
Ethical Analysis
Frameworks:
Social justice
Stakeholder analysis
Blind spots:
Ethical fading
Slippery slope
Indirect Blindness
Adidas Mission Statement
Workplace Standards
Wages & Benefits
Supplier Relationship Overview
Process:
Outsources most of production and manufacturing
Direct sourcing model, indirect sourcing model, and local market production
Partnerships:
Supply chain: main suppliers, subcontractors, material and other service providers, licensees, and agents
Partners: The Americas, Asia, and EMEA
Sports Partners
Internal Factors:
Heritage
Global market share
Capital and resources
Six Key Strategic Pillars
Three- Pillar Human Resources Strategy
Strengths:
Diversified, worldwide recognition, retention, associated with popular sports, sponsorships


Opportunities:
Product innovation, sponsorships/contracts, restructuring, market growth, global
SWOT Analysis
Weaknesses:
Cost, outsourcing, product margin, advertising




Threats:
Competition, pirated goods, patent period protection, short product life cycles, raw material prices
Competitive positioning analysis:
Broad market
Differentiation- Premium pricing
Adidas' Strategy
Five forces industry analysis:
Medium threat of entry
High threat of substitutes
Low bargaining power of buyers
Low bargaining power of suppliers
High industry rivalry
Questions?
http://www.adidas-group.com/media/filer_public/2014/04/14/2013_sustainability_progress_report_fair_play_final_en.pdf
http://www.adidas-group.com/en/sustainability/employees/rights-and-rules/
http://www.europeanceo.com/profiles/2010/03/herbert-hainer-adidas/
http://www.adidas-group.com/media/filer_public_thumbnails/filer_public/2014/03/06/glennbennettwebsite_2.jpg__278x372_q85_crop-smart_subject_location-1241%2C546_upscale.jpg
http://careers.adidas-group.com/mission-and-values.aspx
http://www.adidas-group.com/media/filer_public/2013/07/31/stakeholder_relations_guideline_2012_en.pdf
http://www.scoop.it/t/entrepreneurs-in-the-shoe-industry
http://www.adidas-group.com/media/filer_public/2013/07/31/asia_stakeholder_report_hong_kong_october_2007_en.pdf
http://www.nikebiz.com/crreport/
http://www.nikeresponsibility.com/report/
http://www.puma-annual-report.com/GB/2012/pages/en/pdf/PUMAGeschaeftsbericht2012_en.pdf
http://www.adidas-group.com/media/filer_public/2014/03/05/adidas-group_gb_2013_en.pdf
http://www.adidas-group.com/media/filer_public/2013/07/31/gb_2012_en.pdf
http://www.adidas-group.com/media/filer_public/2013/07/31/gb_2011_en_1.pdf
http://www.adidas-group.com/media/filer_public/2013/07/31/gb_2010_en.pdf
http://www.adidas-group.com/media/filer_public/2013/07/31/gb_2009_en.pdf
Works Cited
http://search.rdsinc.com.ezproxy.bu.edu/texis/rds/suite/+hcenExOe1xbtqmMr5ewx1qmBwww/full.html?B_PREV15.x=1&thisTbl=TBL
http://www.adidas-group.com/en/investors/strategy/global-brands-strategy/
http://investors.nike.com/default.aspx?SectionId=e6d92aff-d9cc-4e0d-9f8f-0193a3d8ae52&LanguageId=1
http://www.theacsi.org/?option=com_content&view=article&id=149&catid=&Itemid=214&c=Adidas
http://www.sustainabilityconsulting.com/blog/2014/10/29/athletic-wear-brands-and-their-products-how-sustainable-are-they
http://regineadidasbusinessresearch.blogspot.com/
http://about.puma.com/en/this-is-puma/strategy
http://about.nike.com/pages/company-profile
http://www.nikeresponsibility.com/report/content/chapter/business-overview#sthash.QhbhxFKK.dpuf
http://www.scribd.com/doc/29013150/Nike-VS-Adidas VERY GOOD
http://www.marketing91.com/marketing-mix-adidas/
http://www.sacsi.biz/#!sacsi-athletic-shoes-release/ctn3
http://www.theacsi.org/index.php?option=com_content&view=article&id=149&catid=&Itemid=214&c=Nike
http://www.adidas-group.com/en/investors/strategy/global-brands-strategy/#/m
arketing-and-communication-leadership/
http://www.adidas-group.com/en/sustainability/supply-chain/critical-issues/#/vulnerable-groups/
http://www.adidas.com/com/pages/company-info/partners/
http://www.adidas-group.com/en/sustainability/supply-chain/supply-chain-structure/
Works Cited 2
http://www.iim.ftn.uns.ac.rs/casopis/volume3/ijiem_vol3_no4_9.pdf
http://www.strategicmanagementinsight.com/tools/porters-five-forces.html
http://adidasfutures.blogspot.com/2013/04/swot.html
http://www.adidas-group.com/en/group/strategy-overview/
http://www.adidas-group.com/media/filer_public/2013/07/31/english_workplace_standards_en.pdf
http://www.adidas-group.com/en/sustainability/supply-chain/critical-issues/
http://sinosphere.blogs.nytimes.com/2014/04/17/workers-strike-at-shoe-factory-over-benefits-dispute/
http://www.cnn.com/2014/04/25/world/asia/adidas-chinese-factory-strike/
http://www.corpwatch.org/article.php?id=15947
http://online.wsj.com/articles/SB10001424052702304163604579528504234144092
http://revolution-news.com/china-thousand-yue-yuen-nike-adidas-factory-workers-strike-unpaid-pensions/
http://www.bloomberg.com/news/2014-04-28/yue-yuen-resumes-production-at-dongguan-factory-after-strike.html
http://www.reuters.com/article/2014/06/01/china-labor-strikes-idUSL3N0O929U20140601
http://www.adidas-group.com/en/group/headquarters/
http://www.adidas-group.com/en/group/executive-board/
http://www.miteam.adidas.com/After-Placing-Your-Order/miteam-help-after-placing-your-order,en_US,pg.html
http://about.puma.com/damfiles/default/investor-relations/shareholders/Group_Management_Report_2013_EN-4a9215e48a026e7c0e2becd61647b414.pdf
http://investors.nike.com/files/doc_financials/2014/docs/nike-2014-form-10K.pdf

Works Cited 3
Supplier Factories by Region in 2013
Stakeholders:
Employees
Authorisers
Business Partners
Opinion Formers
Competitors
Full transcript