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Transcript of Transmedia storytelling
Marsha Kinder, professor at USC (University of South Carolina)
Henry Jenkins, professor at MIT (Massachusetts Institute of Technology)
When was it born ?
It's not crossmedia
What is the interest ?
What is transmedia ?
What's behind ?
To the rules of the art examples
Customers and commercial purposes
Different media-centred plateform
Unified entertaining experience
This is transmedia storytelling !
An advantage for the customer
An advantage for the commercial