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Transmedia storytelling

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rezina timabezot

on 4 February 2014

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Transcript of Transmedia storytelling

Elias Harrous & Benoit Materazzi, 4th february
Transmedia storytelling

Marsha Kinder, professor at USC (University of South Carolina)

Henry Jenkins, professor at MIT (Massachusetts Institute of Technology)

When was it born ?
It's not crossmedia
What is the interest ?
What is transmedia ?
What's behind ?

To the rules of the art examples

Customers and commercial purposes

Different media-centred plateform

Unified entertaining experience
This is transmedia storytelling !
A pioneer
The Internet
An advantage for the customer
An advantage for the commercial
Full transcript