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Watermelon Oreos

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by

Ross Mathews

on 14 December 2017

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Transcript of Watermelon Oreos

Logo
Date
Watermelon Oreo cookies were a limited edition release for the summer of 2013
Reasons it did not succeed
To many flavors
Watermelon is just gross as cookie
No one wants to think of fruit in desert food
Not catchy enough to students or their parents
Didn't stand out enough to stores
Target market
Description
Watermelon Oreos
Slogan

Food die
High fructose corn syrup
Sugar
Artificial and natural flavors
No actual watermelon flavors
10-20 years of age
lower middle class
Students on summer break
Could get anywhere
Want something new? Kick up your summer with the delicious mouth watering, taste bud tingling watermelon oreos.
Full transcript