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Differences in Cross-Cultural Communication

A Comparison between the Far East and the Western Culture
by

Marko Schweigerer

on 5 April 2012

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Transcript of Differences in Cross-Cultural Communication

Different cultures
=
Massive impact on communication
Differences in Cross-Cultural Communication
A Comparison between the
Far East and the Western Culture

ISB Dublin, Mai 5 2012 Marko Schweigerer
OVERVIEW
History
Society
Cultural Comparison
Advice and Hints
Conclusion
5000 years of culture
Reunification under Mao Zedong in 1949
Slump of the economy in 50s and 60s
New reforms under Deng Xiaoping
Civil war
Dominated by dynasties until 1912
Beginning of economic growth in 1990
China
Buddhism, Taoism, Confucianism
56 different ethnic minorities
1.35 billion people - (3x GER+UK+USA)

Family is the most important unit
Parents are working, grandparents educate
Later, the children look after their parents
From 1978: one-child policy, now: growth <1%
Society
" Culture is more often a source of conflict than of synergy.
Cultural differences are a nuisance at best and often a disaster."
Cultural Comparison
Prof. Geert Hofstede
Cultural Dimensions
by Hofstede
Power Distance Index (PDI)
Individualism (IDV)
Masculinity (MAS)
Uncertainty Avoidance Index (UAI)
Long-Term Orientation (LTO)
Power Distance Index (PDI)
Individualism (IDV)
Masculinity (MAS)
Uncertainty Avoidance Index (UAI)
Long-Term Orientation (LTO)
"Can I draw business-related conclusions from that?"
Different
Communication
Image of the boss
Problems
Thinking
Connections
Punctuality
Expression of Feelings
“How can I use this knowledge to
advance my intercultural communication skills?“
Advice and Hints
Working with local people

Make detailed plans, set expectations

Never openly criticize or ignore

Avoid double meanings misunderstandings
Emphasize personal achievement

Encourage and reward desired behavior

Give opportunity to "win" face = mianzi

Money incentives
Small gift is appropriate

Read out business cards

Present them with both hands

Only little "please" and "thank you"
First Meeting
Popular business lunch

Chinese ask for personal things

Avoid sensitive issues, e.g. politics

Host speaks a toast and guest shows gratitude afterwards
Talking and Eating
Conclusion
Working Environment
Advice and Hints
Motivators
Advice and Hints
Advice and Hints
Be open and encouraged for the characteristics of diversified cultures
See problems as chances and take advantage
Full transcript