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Differences in Cross-Cultural Communication
Transcript of Differences in Cross-Cultural Communication
Massive impact on communication Differences in Cross-Cultural Communication A Comparison between the
Far East and the Western Culture ISB Dublin, Mai 5 2012 Cécilia Andrietti, Brittany Klokkenga, Marko Schweigerer OVERVIEW History Society Cultural Comparison Advice and Hints Conclusion 5000 years of culture Reunification under Mao Zedong in 1949 Slump of the economy in 50s and 60s New reforms under Deng Xiaoping Civil war Dominated by dynasties until 1912 Beginning of economic growth in 1990 China Buddhism, Taoism, Confucianism
56 different ethnic minorities
1.35 billion people - (3x GER+UK+USA)
Family is the most important unit
Parents are working, grandparents educate
Later, the children look after their parents
From 1978: one-child policy, now: growth <1% Society " Culture is more often a source of conflict than of synergy.
Cultural differences are a nuisance at best and often a disaster." Cultural Comparison Prof. Geert Hofstede Cultural Dimensions by Hofstede Power Distance Index (PDI) Individualism (IDV) Masculinity (MAS) Uncertainty Avoidance Index (UAI) Long-Term Orientation (LTO) Power Distance Index (PDI) Individualism (IDV) Masculinity (MAS) Uncertainty Avoidance Index (UAI) Long-Term Orientation (LTO) "Can I draw business-related conclusions from that?" Different
Communication Image of the boss Problems Thinking Connections Punctuality Expression of Feelings “How can I use this knowledge to
advance my intercultural communication skills?“ Advice and Hints Working with local people
Make detailed plans, set expectations
Never openly criticize or ignore
Avoid double meanings misunderstandings Emphasize personal achievement
Encourage and reward desired behavior
Give opportunity to "win" face = mianzi
Money incentives Small gift is appropriate
Read out business cards
Present them with both hands
Only little "please" and "thank you" First Meeting Popular business lunch
Chinese ask for personal things
Avoid sensitive issues, e.g. politics
Host speaks a toast and guest shows gratitude afterwards Talking and Eating Conclusion Working Environment Advice and Hints Motivators Advice and Hints Advice and Hints Be open and encouraged for the characteristics of diversified cultures See problems as chances and take advantage