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Transcript of Drought Defender
TryEco is based in Lebanon, OR. The management team was very accessible. Founders have experience in developing SAPs & their manufacturing facilities, and new product development at HP.
Drought Defender should be commercialized as start-up company.
Lack of similar products in agriculture presents a considerable opportunity for TryEco.
Licensing a feasible fallback option, but if pursued immediately it may inhibit growth.
Product Test Period Testing and Marketing
Product registration by state and EPA
Establish Distribution Channels &Manufacturing
IP development & Patents Pending
Nick Fowler (CEO)
25 years at HP leading technology development
Serial entrepreneur and angel investor
CEO of NWMI and Cyber Solutions
Bill Chambers (President, Chief Product Officer)
Drought Defender Patent holder
Entrepreneur with a background in chemical engineering and farming
Rodney Forni (VP, Chief Operating Officer)
Experienced in Super Absorbent Polymers, having previously been in charge of constructing the manufacturing facility and equipment acquisition for an industry-leading SAP company
Testing with Land Grant Universities
Oregon State University – Proximity to inventor
Kansas State & Iowa State – Possible test sites
- Located in target market area
Budgeted $300,000 for field testing
Important in Farm Culture
Harbors consumer confidence and adoption
Economic of the Business
Gross and Operation Margin Comparison
Economic of the Business
Example of various granule sizes
Super Absorbent Polymer (SAP)
Absorbs 300-500x weight
What makes it special?
Potential financial benefit for farmers – considering a 20% yield improvement is anywhere from $30-$150/acre.
Financial Benefit to Customer
Patent - Pending
Filed in December 2010
Product Manufacturing Process
Intellectual Property Position
Benefits as a Soil Amendment
Increased Yields (10-30%)
Reduced costs from fertilizer and irrigation
Focusing on Major US crops accounting for
over 200 million acres
Established SAP Markets
Industrial waste consolidation
Technology Identity & Financial Projection
Potential Technology Markets
Target Market Assessment
Technology Determination & the Team
Ray McGuinness Di Tian Edward Brown Kelong Yan Eric Revell