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PRINCIPLES

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by

Darryl Marcus

on 20 March 2014

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Transcript of PRINCIPLES

Alignment
Contrast Examples
If elements on your page are not the same, make them very different. Contrast attracts the attention of your viewers.
Contrast to the letter
Popular Logo
Yin Yang
Transfer
Situational Example
Proximity
Alignment
Repetition
Contrast
PRINCIPLES
OF
DESIGN

Repetition
Proximity
Proximity allows for visual unity in a design. If two elements are related to each other, they should be placed in close proximity to one another. Doing so minimizes clutter emphasizes organization, and increases viewer comprehension.
C.A.R.P.
Repetition Examples
Repeat visual elements throughout each page and your entire site. Repetition develops the organization and creates a strong brand.
Information
Popular Art
Website
Alignment Examples
Nothing should be placed arbitrarily. Do not toss elements randomly at your page or simply try to fill space. Every element should have a visual connection with another on the page.
Text
Alignmet in Words
Imagery
Proximity Examples
Items related to each other should be grouped close together. Grouping organizes information and reduces clutter.
Web Example
Relationship
Text
The Fish
Repetition breeds cohesiveness in a design. Once a design pattern has been established - for example, a dotted border or specific typographic styling - repeat this pattern to establish consistency.
Proper alignment in a design means that every element in it is visually connected to another element. Alignment allows for cohesiveness; nothing feels out of place or disconnected when alignment has been handled well.
Unique elements in a design should stand apart from one another. One way to do this is to use contrast. Good contrast in a design - which can be achieved using elements like color, tone, size, and more - allows the viewer's eye to flow naturally.
Starting Document
Contrast
Completed Overhaul
C.A.R.P in use example
Contrast
Alignment
Proximity
Repetition
Repetition
Full transcript