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Persuasive Writing

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Oliver Graham

on 10 February 2017

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Transcript of Persuasive Writing

Persuasive Writing
Persuasive writing
• When writing a persuasive text there are many different techniques you can use.
Use phrases like:

• Some believe that……..
• I think that…………
• I am sure that………..
Use words like:

• Surely
• Definitely
• Firstly, secondly, finally


Be over the top and dramatic!

Rhetorical questions

Using questions that don’t need an answer to get the audience to think.

Some question starters…
• How could you (we) possibly…,
• Do you really think….?
• Do you want to be part of…?
• Could your conscience cope with…?

• Sad
• Angry
• Sympathetic
• Guilty

Use emotive language:
Exclamation Marks


Very powerful punctuation mark to express a point!

Can you think of 3 persuasive words for or against your favourite haircut?
Choose one of the following options:

a) Write an article for your local newspaper persuading people to go to your salon.

b) Write a letter of complaint to a hair salon about a bad haircut you have had.
a) To use techniques and vocabulary appropriate for persuasive texts.

b) To argue for and against a subject in persuasive texts.

c) To write a persuasive text.

How are the advertisements persuading their audience to buy the product?
How good were your powers of persuasion?

Hair controversy
on the one hand....on the other hand
in addition
(adding strength to the argument)
(contrasting point)
another concern
(adding to the argument)

a further
(adding to the argument)
in conclusion
(signalling the end of discussion)

Some useful phrases to use:
In a persuasive text, it’s the writer’s job to convince the reader to accept a particular point of view or take a specific action.

Writing a persuasive text is like being a lawyer arguing a case before a jury. The writer takes a stand on an issue—either for or against—and builds the strongest possible argument to win over the reader.

Arguing for a subject:
Arguing against a subject:

brilliant fantastic


exceptional excellent




Design a leaflet for your own hair salon persuading potential customers to come.
In pairs brainstorm ideas
the girl being asked to get her hair cut.
Extension Tasks
Orlando-area Christian School Threatens to Kick Out Black Girl Over Her Natural Hair
By Kyle Munzenrieder

Twelve-year-old Vanessa VanDyke has been rocking a natural hairstyle to Faith Christian Academy near Orlando all year. But when the girl's parents complained that some classmates had been picking on VanDyke for her puffy locks, the school's administration reportedly responded by threatening to kick the girl out of school unless she cut her hair.
"It says that I'm unique," VanDyke, an honor student, told Click Orlando of her hair. "First of all, it's puffy and I like it that way. I know people will tease me about it because it's not straight. I don't fit in."

The staff hadn't said anything about VanDyke's hair all year, but when VanDyke and her parents brought up the bullying issues, administrators trotted out the student handbook. School rules state that hair must be a natural color and must not be a "distraction." Though there are a few examples given -- Mohawks, shaved designs, rat tails -- the definition of "distracting hair" is left vague.

So the school allegedly gave her one week to tame her mane or face expulsion. The school has not publicly commented on the situation yet.

The controversy comes as the natural hair movement has found renewed strength over the past several years among women of color with naturally textured hair, both for cultural and health reasons. Many of the treatments commonly used to straighten hair contain potentially toxic chemicals.

No official word on how God feels about this Christian school threatening to kick VanDyke out over her hair, but sources confirm that God did indeed give VanDyke her curly hair in the first place. Sources further state that Jesus himself wasn't much of a fan of haircuts.
Write down anything that do not think you have understood or need to improve in today's session.
What is a persuasive text?
When you write persuasive texts, you make an argument: you make a claim in your thesis and offer some reasoning, using evidence, which suggests why your thesis is true. When you counter-argue, you consider a possible argument against your thesis or some part of your reasoning and then state why your claim is still valid. This is a good way to test your ideas when writing your first draft, while you still have time to review them. Arguing against someone’s objection to your claim is called a counter-argument. Countering the argument against your claim allows you to anticipate doubts and counter-objections that a reader might have; it presents you as a kind of person who weighs alternatives before arguing one, who considers other points of view instead of sweeping them under the rug, and who is more interested in discovering the truth than winning a point.
The counter-argument
What persuasive techniques and vocabulary are used in the videos?
Can you persuade your classmates which haircut is the best?
Full transcript