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Research Reporting: why it matters and how to do it well
Transcript of Research Reporting: why it matters and how to do it well
use up-to-date stats
do NOT use abbreviations, acronyms, or jargon
use visuals to explain results
"University of California researchers used field plots to test new pesticides."
"In the lab, tests revealed that gummy stem blight is resistant to multiple pesticides. The gummy stem blight samples that are sensitive to these pesticides did not continue to grow."
"Researchers organized a summer camp where economically-disadvantaged middle school students learn math and science skills by conducting experiments on rice and soybeans."
What are you
What are the
What did you
you're being asked to
There's a BIG difference between a BAD REPORT and a GOOD REPORT.
college leadership &
and leave us in the
or end up in the TRASH
reports just get FILED AWAY
reports put YOUR WORK in the
about your projects
are impacted by
AS A SCIENTIST
YOU'RE doing GREAT WORK
and share YOUR WORK
with communications personnel
it on your website
your report on time
are part of
"Uncontrolled mosquitoes can spread diseases, reduce property values, and discourage tourists."
make people care
connect specific researchers/institutions to specific studies
discuss outreach efforts
describe your tools & methods
new sweetpotato varieties."
emphasize innovative techniques & tools used
advanced 3D body scanners
to evaluate the fit of protective clothing on men and women with different body sizes and shapes."
spell out units
dollars per year
be explicit about scope/scale
"... has stimulated economic growth in the
"Homeowner composting of all grass clippings and tree leaves reduced community landfill tonnage by
and extended the useful life of the landfill by
Researchers developed new wheat varieties that have
reduced farmers' economic losses due to poor crop yield;
[ economic condition]
without using chemical pesticides or fertilizers that can pollute surrounding land, water, and air;
[ environmental condition]
ensured a steady, high-quality wheat supply for consumers.
[ social condition]
to determine if cows were pregnant and then took
from the cows to measure hormones."
newly developed sweetpotato varieties are released to farmers, they
planted across tens of thousands of acres with an
end value of $35 million."
"After following pest control recommendations,
reported a 10% increase in yields."
don't ignore the small stuff
small changes are still impacts
target specific stakeholders
"Researchers designed body armor that has been adopted by the
U.S. Marine Corps.
The new gear better protects
from explosives and biological and chemical hazards."
connect to hot topics, buzz words & catch phrases
"After listening to the researchers' radio program, a farmer was able to successfully identify a rabid cow and seek life-saving treatment for herself."
"learned new skills"
"advanced the field of animal genomics"
"prepared students for jobs"
"changed children's eating habits"
"encouraged more homeowner composting"
"farmers adopted better practices/tools"
Your audiences are busy.
They have short attention spans.
They are bombarded with information
They aren't all scientists.
They are all ages.
They come from all kinds of backgrounds.
"Ohio State University researchers
developed and tested
better training materials."
write with an "active" voice
KEEP IN MIND.
and can be used in many ways
know what "impact" means
Reporting is required.
It's your responsibility.
You're the best spokesperson for your work.
It pays off.
displays & posters
why it's important and how to do it well
Impact Writer | National Research Support Project 001
Colorado State University
206 University Square
1311 S. College Ave
Fort Collins, CO 80523-4040
On Twitter @MRFImpacts
Prezi created by
think about potential impacts & future generations
do the following:
Turn on your speakers.
This presentation includes a voiceover.
Click the “full screen” button
in the navigation bar at the bottom of this presentation window.
Allow keyboard controls.
Use your right and left arrow keys
to navigate back and forth between slides at your own pace.
BEFORE WE BEGIN