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Research Reporting: why it matters and how to do it well

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on 23 September 2014

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Transcript of Research Reporting: why it matters and how to do it well

"Ongoing drought has cost the U.S. $35 billion
since 2012.
"
use up-to-date stats

do NOT use abbreviations, acronyms, or jargon
use visuals to explain results
extrapolate data
"University of California researchers used field plots to test new pesticides."
"In the lab, tests revealed that gummy stem blight is resistant to multiple pesticides. The gummy stem blight samples that are sensitive to these pesticides did not continue to grow."
"Researchers organized a summer camp where economically-disadvantaged middle school students learn math and science skills by conducting experiments on rice and soybeans."
A
GOOD

REPORT
answers
ISSUE?
What's the
What are you
DOING?
What are the
IMPACTS?
What did you
LEARN?
EXPLAIN the
ISSUE.
DESCRIBE
DOING.
STATE the
IMPACTS.
Still having
TROUBLE?
and
chances are
you're being asked to
write
REPORTS
There's a BIG difference between a BAD REPORT and a GOOD REPORT.
college leadership &
industry reps

farmers
and leave us in the
or end up in the TRASH
BAD
reports just get FILED AWAY
DARK
BAD
REPORTS
GOOD
reports put YOUR WORK in the

GOOD
REPORTS
SPOTLIGHT
...
fund
your projects
make decisions
about your projects
are impacted by
your projects
hold you
accountable



AS A SCIENTIST
YOU'RE doing GREAT WORK
and collect

students
AUDIENCES
and share YOUR WORK
with many

SUCH AS:
time
attention
money
YOU are
competing
for their
A
GOOD

REPORT

proves
you're
WORTH IT
NOW WHAT?
So. YOU
did

GOOD

WORK
&
YOU
wrote
a
GOOD

REPORT
with communications personnel
SHARE.
it on your website
POST.
your report on time
FILE.
REPORTS

are part of

YOUR JOB.

"Uncontrolled mosquitoes can spread diseases, reduce property values, and discourage tourists."

make people care
connect specific researchers/institutions to specific studies
discuss outreach efforts
describe your tools & methods
RULES,
tips
& guidelines

for
writing
GOOD

REPORTS:

enumerate outputs
"...released
94
new sweetpotato varieties."
emphasize innovative techniques & tools used
"Researchers used
advanced 3D body scanners
to evaluate the fit of protective clothing on men and women with different body sizes and shapes."
spell out units
acres
dollars per year
milliliters
tons

be explicit about scope/scale
"... has stimulated economic growth in the
Southeastern U.S.
"
include numbers
"Homeowner composting of all grass clippings and tree leaves reduced community landfill tonnage by
5%
and extended the useful life of the landfill by
4.5 years,
saving
$1.5 million.
"
Researchers developed new wheat varieties that have
reduced farmers' economic losses due to poor crop yield;
[ economic condition]
increased yields

without using chemical pesticides or fertilizers that can pollute surrounding land, water, and air;
[ environmental condition]
ensured a steady, high-quality wheat supply for consumers.
[ social condition]
"Physiologists used
ultrasound monitors
to determine if cows were pregnant and then took
blood samples
from the cows to measure hormones."
"
If
newly developed sweetpotato varieties are released to farmers, they
could be
planted across tens of thousands of acres with an
estimated
end value of $35 million."
"After following pest control recommendations,
one farmer
reported a 10% increase in yields."
don't ignore the small stuff
small changes are still impacts
target specific stakeholders
"Researchers designed body armor that has been adopted by the
U.S. Marine Corps.
The new gear better protects
soldiers
from explosives and biological and chemical hazards."

global warming
climate change
sustainability
alternative energy
local food
food deserts
cancer
obesity
connect to hot topics, buzz words & catch phrases
"After listening to the researchers' radio program, a farmer was able to successfully identify a rabid cow and seek life-saving treatment for herself."
use anecdotes
condition
"learned new skills"
"influenced policies"
"advanced the field of animal genomics"
"prepared students for jobs"
"changed children's eating habits"
"encouraged more homeowner composting"
"farmers adopted better practices/tools"


Your audiences are busy.
They have short attention spans.
They are bombarded with information
and misinformation.
They aren't all scientists.
They are all ages.
They come from all kinds of backgrounds.
THEY MATTER.
innovative
top-of-the-line
timely
reliable
affordable
new
use adjectives
"Ohio State University researchers
developed and tested
body armor."
"Extension professionals
designed
better training materials."

write with an "active" voice
behavior
knowledge
WHO:

the media

government

officials
local residents
consumers
taxpayers
voters
AUDIENCES
AUDIENCES
about
YOUR WORK.
researching
ISSUES
developing
TOOLS
testing
PRODUCTS
finding
SOLUTIONS
refining
METHODS
exploring
IDEAS
4 QUESTIONS
Things to
KEEP IN MIND.
TIMELY &
accessible
and can be used in many ways
what you're
SHARE
LEARNED.
what you've
know what "impact" means
Impact =
condition
behavior
knowledge
change in
Reporting is required.
It's your responsibility.
You're the best spokesperson for your work.
It pays off.
REPORTING MATTERS.
And
REMEMBER:
SHARING

is
CARING.

PRESS RELEASES
legislative briefings
displays & posters
INTERVIEWS newsletters
grant applications
social media
MAGAZINE ARTICLES

FOR EXAMPLE
RESEARCH REPORTING
why it's important and how to do it well
Impact Writer | National Research Support Project 001
Colorado State University
206 University Square
1311 S. College Ave
Fort Collins, CO 80523-4040
(970) 491-6564
sara.delheimer@colostate.edu
On Twitter @MRFImpacts

Prezi created by
Sara Delheimer

fellow scientists
well-written
A
GOOD
REPORT
is
think about potential impacts & future generations
to the
4 questions
should

do the following:
GOOD

ANSWERS


Turn on your speakers.
This presentation includes a voiceover.
Click the “full screen” button
in the navigation bar at the bottom of this presentation window.
Allow keyboard controls.
Use your right and left arrow keys
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BEFORE WE BEGIN
Full transcript