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Public Opinion and Education

A student presentation...

Erica Fischer

on 29 April 2010

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Transcript of Public Opinion and Education

EDUCATION Overview Small, crowded playing field
1.4% of national news is on education
Hyper-local ---> national
Education is a community issue
Any way you slice it, public opinion is a big deal How do they use public opinion? Monitor their presence Listen to their publics Guide their communications efforts media
open forums
public policy agenda drive decision making achieve strategic goals
manage reputation Are they making an impact? NEA effective with members
public communication is disparate and weak
no love in the beltway or the media PTA using the web to streamline communications
centralized control of message AACC quality message control
public opinion engagement tied to state legislation ACTFL manage public image well
responsive messaging
spread too thin Recommendations focus communications and public opinion efforts
be more authentic
engage audiences
embrace community
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