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Spiceologist-01.4

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by

Lura Albee

on 2 February 2018

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Transcript of Spiceologist-01.4

BORING FLAVORS
ARTIFICIAL INGREDIENTS &
PRESERVATIVES
SALT & SUGAR
EXY BRANDING
REATIVE RECIPES
ASY TO USE
CUSTOMER PROBLEM
INGREDIENTS:
SUGAR, SPICES (INCLUDING CHILI PEPPER, RED PEPPER, CINNAMON), GARLIC, SALT, CORN AND POTATO MALTODEXTRIN, ONION, SILICON DIOXIDE (ADDED TO MAKE FREE FLOWING), NATURAL FLAVOR (INCLUDING APPLEWOOD SMOKE), MOLASSES, APPLE CIDER VINEGAR, MALIC ACID, AND CARAMEL COLOR.
Serv. size 2 tsp. (5g)
NUTRITION FACTS
Servings: about 52, Amount Per Serving: Calories 15, Total Fat 0g (0% DV), Sodium 350mg (15% DV), Total Carb. 3g (1% DV), Sugars 1g, Protein 0g. Percent daily values (DV) are based on a 2,000 calorie diet.
CUSTOMER PROBLEM
SPICEOLOGY
SPICE CAVE
#125 SPICEOLOGIST
Spokane, WA
#1 Fastest Growing Spice Company in the US
Source: entrepreneur.com
Recent Acquisitions in Gourmet Food & Spices
General Mills:

B&G Foods:

Undisclosed Buyer:

$100M ($20M Rev)
$365M
$140M
SPICEOLOGIST
Someone who specializes in the use of spices to enhance the flavor of food.

A Spiceologist is skilled at making otherwise bland fare a delicacy by mixing varying spices, herbs & salts.

(noun)
COMPANY DNA –
What makes us diffferent?
SALES FORECAST
Traction to Date
Founders Quit their Jobs
New Rub Recipes Created
Launched First Kickstarter
Sold Only Online & at Farmers Markets
$XXX
Tightened Up Branding & Packaging
Extended Spice Rub Line
First Wholesale Client in February
$XXX
Attended First Food Trade Show
Williams-Sonoma Places 1st Orders
Nationwide Direct Sales of Spiceologist Rubs
$XXX
Established Distribution Nationwide
Hired Sales Team & Creative Team
Diversified Product Offering
$XXX
2013
2014
2015
2016
FINANCING TO DATE
BOOTSTRAPPED
Lean Startup Methodology
Self-Financed Growth
Minimal Partner Distributions
CROWD FUNDING
4 Successful Kickstarter Campaigns (2012, 2013, 2014, 2016)
FRIENDS & FAMILY
Factoring Large PO’s in 2015
IGNITE NORTHWEST
Ignite Northwest Loan - $250K

12 MONTH FUNDING ROADMAP
WORKING CAPITAL
FUND PURCHASE ORDERS
INVENTORY
MISCELLANEOUS EXPENSES
TRADE SHOW / TABLE TOP SHOWS
SLOTTING FEES / SHELF SPACE FOR NATIONAL GROCERY CHAINS (SAFEWAY/ALBERTSONS/SOBEY’S ETC)

SLOTTING / PROMOTIONAL
BOOTH FEES
TRAVEL EXPENSES
RAISE AMOUNT: $XX TARGET REVENUE: $XX LENGTH: 12 MONTHS
SALES STAFF
MARKETING DIRECTOR
CFO
TALENT
IMPROVEMENTS
OFFICE FURNITURE
OFFICE
FORKLIFT
PRODUCTION BUILDOUT
WAREHOUSE
50%
25%
10%
7.5%
4%
3.5%
PETE TAYLOR
Founder & CEO
Pete spent 15 years perfecting his craft as an executive chef and spice connoisseur. He launched the spice business concept in 2012 after coming in 1st place during Spokane’s first ever Startup Weekend. Pete's entrepreneurial background coupled with his passion for flavor has helped grow the company immensely.
HEATHER SCHOLTEN
Heather came on board in May 2013 as co-founder and CCO. Her background as a nationally recognized food blogger, and the marketing genius behind FarmgirlGourmet.com was just what Pete needed to take the spice company to the next level. Heather is the secret sauce behind all the companies branding and creative initiatives.
Co-Founder & CCO
MEET OUR FOUNDERS
MEET OUR FOUNDERS
SPICEOLOGIST
S
C
E
REMIUM INGREDIENTS
P
NNOVATIVE FLAVORS
I
Full transcript