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Entertainment TV: Shaping Our Culture

Caroline Fenton, Stephanie Clavin, Schlea Thomas & Meagan Morvant
by

Meagan Morvant

on 29 February 2016

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Transcript of Entertainment TV: Shaping Our Culture

INTRO
Media Literacy "Friends"
"Friends" Shaping Our Culture
Media Literacy
"Keeping Up With the Kardashians"
"KUWTK" Shaping Our Culture
Lingo
Coffee House Hangout
Stereotypes
Relationships
Group Dynamic
Closing
Entertainment TV: Shaping Our Culture
Gatekeeping Theory
Identification/Imitation Theories
Cultivation Theory
Cosmetics

Social Media
Today's Statistics
114.7 million TV households in the U.S. (97%)
TV on average of 59 hours 28 minutes a week
34 hours 12 minutes a week
71% internet users still enjoy TV
31.1% news
$70 billion, 40% of all U.S. ad spending
Digital Statistics
2008-3.5 billion dollars from digital media
2010-81 billion dollars
2015-60 million Netflix subscribers
10 billion hours per month
88% of subscribers also paid for TV in 2010
History
The Concept
Creators and Motive
Audience and Techniques
Interpretations
Values
Production
California
Salaries
Titles
Live Audience
Broadcast
Prime-time slot
Success
Series finale-52.5 million
Advertising-$2 million
"Life doesn't imitate art. It imitates bad television." -Woody Allen
"It's about sex, love, relationships, careers, a time in your life when everything's possible. And it's about friendship because when you're single and in the city, your friends are your family."
September 22, 1994, to May 6, 2004
Kevin S. Bright, Marta Kauffman, and David Crane.
Insomnia Cafe
Future was a question mark
Equally prominent characters
Warren Littlefield
Littlefield-Generation X--> everyone
Sex, drama, relationships
Money, roommates, careers
Family-loyalty
Political-Chandler
Let's be real...
Values
Content & Techniques
Ryan Seacrest
Creators and Motive
Popularity
Body Image
mainstream ideas regarding sex, sexuality, norms and other ideological issues
transformation of gender roles
changing perceptions of female beauty
cultural obsession with consumption & materialism
two extremes of relatability
often framed in relation to cultural, social, & moral values
2 Questions
Are these people typical?
Are these our values?
Viewers
desirable demographic
economically attractive
sponsorship & product placement
October 14, 2007 (now on its 11th season)
first month: became highest-rated series aired on Sunday nights for adults 18-34 (1.3 M viewers)
$100 M deal with E! network (highest in TV history for a reality brand)
Clothing
Criticisms
Diversity?
Is Seeing Believing?
Americans in America
All main characters: White
Not much Racial Diversity
Representation of Society
Importance of Friends
Values
Relationships
Beauty
Looks
Dress, Style, etc.
Stereotypes
Typical 20-something-year-old problems
Modest show?
regularly win the highest ratings for the majority of half-hour slots during primetime American television
appeals to all ages
68% (18-29)
32% (65 & up)
Reality Television

Kim Kardashian App
exploitation of women as sexual objects
exploitation and reinforcement of racial & gender biases
"unreal reality"
"famous for being famous"
personal & professional lives of the Kardashian-Jenner family
mainstream culture (sex, sexuality, etc)
elements of sitcom (group dynamic)
"real, joyous, ugly, unsavory, hilarious life, with all the polished sitcom trappings"

Perception
Stats
target audience: young adults (18-34 year olds)
clear commercial, profit making goal
Edited Pictures
Gender Roles
"How 'Friends' Created a Generation of Neurotic, Self-Obsessed Idiots"-Vice.com
Advertisers & Networks
Full transcript