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Positive and Negative aspects of Advertising in consumer's b

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by

Are Ort

on 7 January 2014

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Transcript of Positive and Negative aspects of Advertising in consumer's b

Positive and Negative aspects of Advertising in consumer's behaviour
Outline
Issue
Introduction
Case of Study
Positive and Negative
Video
Question
Summary
References

Video
Reality of Consumerisum....
Positive Aspects
These positive effects can be related with:

Encouraging a healthy lifestyle
Brand awareness and
Economic growth
Advertising = AD
The major aim of Ad (Advertising) is
to reach potential customers and creates impact on their buying behavior
= leading impact on viewers mind.


Negative Aspects

Creating a nonexistent need (
consumerism
)
Environmental aspects such as
carbon dioxide emission

Financial aspects
regarding the
amounts of money
that companies will invest in order to sell

What is Advertising?
SINCE YOU WAKE UP.....

ADVERTISING IS EVERYWHERE!!
Story, Louise. “Anywhere the Eye Can See, It’s Likely to See an Ad.” New York Times, January 15, 2007.
Studies show, that on average, people living in urban centres see up to 5,000 ads per day.
Emotional BUYING BEHAVIOR
SUMMARY
ADVERTISING
Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
http://www.kotlermarketing.com/phil_books.shtml
DO U KNOW THEM?
Companies should put more emphasis on how to improve their products, not on how to make their products seem attractive only by Ad. Moreover, consumers now make researches before buy and many times are no longer misled by ads easily. Companies have to focus on their service and products if they want to be known. Advertisements are an efficient way of marketing but excessive of is a waste of resource.
The last decision depends on the consumers by analyzing rationally their real needs and desires.
REFERENCES
• Alan Thein Durning, How Much is Enough: The Consumer Society and the Future of the Earth, ed. Linda Starke, Worldwatch Environmental Alert Series (London: Earthscan, 1992), p. 120.
• Emarket
http://www.slideshare.net/catchadigital/emarketer-worldwideadspendingforecast
• Quality logo products
http://www.qualitylogoproducts.com/lib/environmental-impact-of-promotional-products.htm#ixzz2orH5mtNn
Full transcript