Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


기업내부에서의 SNS


Hugh Choi

on 5 July 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of 기업내부에서의 SNS

기업내부에서의 SNS 기업의 SNS 이용 목적 1. SNS를 통한 마케팅 및 고객과의 소통

2. 내부커뮤니케이션 및 협업

3. 소셜소프트웨어 및 서비스 개발 IBM Nikon Deloitte Zappos Cisco Salesforce Social Blue (Beehive)

-Buzz Timely(Timeflash) Olympus
(Blue Grass) -Micro-calendar -Virtual 3D world
Collaboration -iConnect
-D Street Use Cases
1. Enterprise communication
2. Collaboration & Knowledge exchange
3. Social networking & Expert search
4. Personal information management
5. Project management Microblogging Platforms Social Business Stack Source: Altimeter Group Melcrum's report 'How to use social media to engage employees' Key findings Improved employee engagement (71%)
Improved internal collaboration (59%)
Improved internal community development (51%)
Improved two-way dialogue with senior executives (42%) Brand monitoring: Over 145 known vendors, including Radian6, Alterian, Scout Labs, Visible Technologies, Cymfony

Social Analytics/Insights: Crimson Hexagon, Crowd Factory, SAS, Oracle, Sap, Qlikview Monitoring and Analytics Aggregation Social Inbox Aggregation: Chatter, SocialText, Gist

Identity Brokers: Gigya and Janrain

Aggregation and Curation Solutions: Disqus, Echo Applications in Social Networks: Over a 1 million apps in Facebook alone, while other social networks like LinkedIn and Twitter experiment with developers
Social Media Management Systems: CoTweet, HootSuite, Sprinklr, Objective Marketer, Expion, SpredFast
Sharing Tools: Sharethis, Addthis Publication Community Platforms: Awareness, Mzinga, Jive, Telligent, Ingage Networks, Kickapps, Pluck, Lithium, Liveworld
Collaboration Platforms: Sharepoint, Jive, Telligent, Atlassian, SocialText, PBWorks, and recent entrant BroadVision’s Clearvale
Enterprise Microblogging Platforms: SocialCast, Yammer, Gist SocialText, Chatter, MangoSpring
Blogging Platforms: Wordpress, SixApart, Squarespace, Google’s Blogspot
Innovation Platforms: Salesforce Ideas, UserVoice and open source Pligg
Social Commerce Platforms: Bazaarvoice, Zuberance, Alvendia, ShopIgniter, Wildfire Interactive Social Platforms Data Layer: Data brokers are emerging (brand monitoring is harvesting data, SSO) and reputation identifiers (Gist, Rapportive, Klout)

Social CRM: Many vendors claim Social CRM, yet we’ve yet to see a single vendor that spans the gaps across all the use cases Infrastructure Services Agency
Consulting: 1000s of ‘experts’
Research and Analysis
Advocacy Programs, blogger networks
Peer groups, conferences, and education [Trend Survey] Salesforce 500 employees in offices throughout the United States, Canada and Brazil, a code of conduct for using the service leaves little room for the idle chit-chat that is pervasive on Facebook. 1. Webcasting & video sharing
-Cisco Show & Share
2. Enterprise collaboration platform
-Cisco Quad
3. Infrastructure
-Cisco Pulse
-Cisco Media Experience Engines D Street Flexible work arrangement
Establish virtual teams
Bring new employees up to speed
Collaboration improvement
Increase retention among people Quad Video & Share Pulse Chatter Hugh Hyung-uk Choi
http://about.me/huchoi 최 형 욱 Discussion
Full transcript