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Future Prospects

Retail Insight
by

James Buchan

on 9 January 2013

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Transcript of Future Prospects

Ideas! Cannibalisaton/ Complementary Cannibalisation Waste & Freshness Value Generation Snap Shot Forecasting promotional sales effects on other lines Product Placement
& Space Opportunity SUSI Increasing promotional compliance

Higher revenue from promotions
Changing store behavior
Increasing customer perception Weather Forecasting weather driven demand effects Compliance Freshness SUSI OSA Event
Analyser Waste Weather Freshness Track Out of Stock? OSA On Shelf Availability Store Behavioral Change Tackling Waste? Promotional Compliance? What about the Weather impact? And the rest of the marketing mix? Promotional Success? Event Analyser Customer Perception £ Improving customer perception

£ Generating savings through higher
markdown sales & lower waste

£ Generating further savings through
supply efficiency Category Optimsation Category
Optimisation Generating additional revenue through product placement? Regressional tool to maximise revenue potential Micro Categories
Location in isle
Surrounding products
Horizontal vs. Vertical Blocking
Good, Better, Best Layout Macro Categories
Population Density
Car Park Size
Store type
Average basket size
Full transcript