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Portage Mutual Insurance

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Manitoba/Ontario Prezi

on 20 October 2016

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Transcript of Portage Mutual Insurance

We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
A Sound Partnership
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
&
512,000 people in rural Manitoba
Approx. 780,000 Manitobans view our sites monthly
7.6 million pages of hyper-local content every month
MB Audience Reach
PAST - 1884
How did you get here?
PRESENT - 2016
What are you doing now?
FUTURE - 2020
Where are you going?
Welcome
S.W.O.T.
Strengths:
Your service
The number of years you've been in business
Network of brokers in Manitoba alone (200)
Competitive product and pricing
Weaknesses:
Opportunities:
Threats:
None
Enhance bottom line
Competition
Downturn in economy

PROMOTE COMPETITIVE ADVANTAGE/UNIQUE SELLING POSITION
PROMOTE THE WAY YOU DO BUSINESS/INNOVATION
ANNOUNCE NEW PRODUCT/SERVICE
Build Brand Awareness
Influence Target Audience
Why Advertise
Full transcript