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Minas SEED Workshop

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by

Rahul B

on 12 March 2014

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Transcript of Minas SEED Workshop

follow a process
identify your
goals
what technique
are you using
present visually
personalize it
with stories
"data sculpture"
map it
make a
traditional chart
make a
creative chart
make an
interactive game
Personalize Your Data with Stories:
Photos from a Local Assessment
Make a "data sculpture":
Sugar in a Soft Drink
Map Your Data:
Town Population Map
Chart Your Data Traditionally:
Hockey and Bathroom Breaks in Canada
Chart Your Data Creatively:
Perceptions of Religious Garments
Make Your Data Interactive
SCAP YRBS Data Game
What percent of Somerville middle school students did NOT drink alcohol during the past 30 days?

a) 46%
b) 61%
c) 79%
d) 91%
welcome
Agenda
welcome
case-studies
finding a story
convincing an audience
visualization tips and tricks
visualization gallery
qualitative
or
quantitative
goals
audiences?
raise awareness
change policy
behaviour change
grow membership
change social norms
get funding
inspire activism
reflection
funders
donors
policy makers
general public
volunteers
internal
Telling your Business
Story with Data

chronological
sequential
divergent
repeating
geolocated
interview
focus group
photo
survey
tabular
narrative
A Food Metaphor
The Data Cycles
statistics
graphic design
presentation skills
data mining
data analysis
color theory
visualization
a data
presentation
personalize it
with stories
"physicalize" it
map it
make a
traditional chart
make a
creative chart
make an
interactive game
this workshop
Mark Johnstone
students
inform
Jose Duarte
get inspired
educate
who
find & characterize
your data
qualitative
or
quantitative
chronological
sequential
divergent
repeating
geolocated
interview
focus group
photo
survey
tabular
narrative
what
your audience
informed public
awareness
opportunities
predisposition
affordances
challenges
when/where
the setting /
medium
biases
how
why
techniques
Smiley
Nest
pick tools
About Us
Peter
Ørntoft
Rahul Bhargava
MIT Center for Civic Media
civic.mit.edu
rahulb@mit.edu
@rahulbot
Emily Bhargava
Connection Lab
connectionlab.org
emily@connectionlab.org
Center for Civic Media
attention & engagement
Connection Lab
people and ideas
OK Cupid
Themes
get useful feedback
understand product use
improve product use
validate assumptions
improve process
surprise & delight

"smart" thermostat
motion, humidity, touch and temperature sensors
monthly emails
online dashboard
smartphone app
http://signalvnoise.com/posts/2550-smiley-an-app-in-24-hours
nest.com
basic customer support feedback system
less is more?
qualitative & quantitative
visible internally and publicly
online dating website
blog posted data insights to help those looking for dates
simple and complex examples
find stories
interesting factoids
surprising
connections
revealing comparisons
personal experiences
changes over time
Data: All the Trees in My Town!
Interesting Factoids
Just one Eastern Redbud Tree in all of Somerville!
wikipedia.org
Changes over Time
Why are there so many healthy trees on that street?
created with Tableau Public
Personal Experiences
You live on that street?
All 9 spruce trees in town are on your street!
created with Tableau Public
Revealing Comparisons
Somerville Ave is a good street to represent the trees across our whole town
created with Tableau Public
convince people
what is the data?
what does the author want you to do?
who can make this change?
how would
you
present to them?
tips & tricks
Use Color Well
diverging
sequential
qualitative
colorbrewer2.org
Be Aware of Literacy
Scott McCloud
Matthew Hurst
Mike Alexander / IDMG
Limit Special Effects
Fear Causality
xkcd.com
Use Small Multiples
Edward Tufte
Give Evidence
always cite your sources
if possible and appropriate, give links back to source data
Build to Complexity
reverse engineer
what is the visual presentation technique?
what is the audience being asked to do?
any biases or ethical problems?
what data is being shown?
what kind of story is it?
who is the audience?

Sonos
wireless speakers
listening habits
smartphone app
content and product recommendations
sonos.com
Goals
You will be able to identify what data you have and how you can use it as an asset in your business
We will share a vocabulary for talking about how to find stories in data
You will learn techniques for identifying audience & goals for a data-driven story
You will have guidelines for choosing a presentation technique based on your needs
Surprising Interactions
Do the happy areas of town have more trees?
data.somerville.gov
Full transcript