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Bailey Homes - Dec. 2017

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Manitoba/Ontario Prezi

on 11 April 2018

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Transcript of Bailey Homes - Dec. 2017

How Bailey Homes Can...
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Frequency
Consistency
How To Advertise
1 of 2
30-second commercials
What's Your Message
2 of 2
30-second commercials
What's Your Message
1 of 2
10-second commercial liner
What's Your Message
2 of 2
10-second commercial liners
What's Your Message
With CFRY, YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
clients
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Research proves that most consumers prefer to go to the websites of businesses they’ve heard of rather than to the sites of unfamiliar businesses.
Your Message Stands Alone
Radio Drives Web Traffic
S.W.O.T.
Strengths:
Weakness:
Opportunities:
Threats:

Population of Portage la Prairie
according to the 2016 census.
12,949
3,355 Private dwellings in 2015
had a Household Income of $70,000 +
Average Initial Cleaning = $270
$452,790 First Cleaning + $345,600 Repeat Business
$798,390.00
$452,790.00
$345,600.00
Repeat Business
$270.00 x 1,677 =
160 x $2,160.00 =
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
Why Radio?
Radio is Intrusive
Radio Creates Pre-need Preference
Radio Can Tell Your Story
PDGHF Lotto
Due to circumstances beyond your control, you could lose 20 to 25% of your current customers due to changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, deaths and a long list of other market conditions.
Your Market is Changing
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
You Control Your Advertising
While your competitors repeatedly try to steal market share, advertising is a great reminder to maintain customer loyalty.
Advertising Reinforces Your Existing Customer Base
Full transcript