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Sass & Bide

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by

Anna Wang

on 31 August 2016

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Transcript of Sass & Bide

Logo
Promotion
“girls and women that loves to look great, very knowledge of the market’s great brands and directions that haven’t yet become trends”.
Stores and Outlets
Clothing: $100 to $500
Dresses & Blazers: $1000+
Products
- Clothing
- Accessories
- Look book collections
Background of Business
- established in 1999 by Sarah- Jane Clarke and Heidi Middleton, who were best friends and were selling customised denim in London
- Mercedes Australian Fashion week in 2001
-14 consecutive years of showing in London and Yew York
Price Range
Sass & Bide
- Targeted at young women
- Ability to afford
- Online shopping website which offers ships online to New Zealand, UK and USA
- Boutiques and department stores


Accessories: $100 to $400

“we take great pride in our reputation for quality”
Quality
-mainly cotton
-polyester
-silk
-nylon

Return policies

- faulty return
- change of mind return
Comparative product
-price range from a few dollars to $50
- low quality fabrics (cotton & polyester blend)
- lack of designs and variety

Summary
- gaining popularity
- expansion of the business
- target market is relatively small
- limitations
value adding
Full transcript