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TOK Presentation

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by

Alice Fortuna

on 29 September 2013

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Transcript of TOK Presentation

TOK Presentation: To what extend is the use of photo shop in ad campaign ethical?

Alice Fortuna

Introduction
Discussion
Ways of Knowing

Reason is the mental power to comprehend, judge and form conclusions. Are we able to understand the implications of photo editing well enough to overcome the effects it might have on us?
Perception in the ability to view the world with different eyes. How does the use of digital alternation change the way we perceive human body?
The use of Photoshop in print campaigns or photo shoots, specifically Halle Berry's Vogue Cover form September 2011.
Vogue is a Magazine which reaches millions of people. And has also started publishing "Teen Vogue"
The first Vogue magazine was printed in the United States in 1892.
It sells approximately 360,000 copies a month, 4.24 million a year.
Knowledge Issues
How does the use of photo editing software affect people's perception of their body?
Photo editing is the use of controversial tecniques as: drastic size reduction, lightening of skin and enhancement of physical features.
The Metropolitan museum of art in May 2013 has presented a new exhibition of photographs in which artists had applied Photoshop.

It's becoming the new "Normal"
Detail 1
Detail 2
Detail 3
Real life situation
Is the use of Photoshop simply a modern artistic form of expression?
Areas of Knowledge
ART
ETHICS
Created unrealistic standards of beauty
Disrupted the vision women have about their body
It stands at the base of insecurities which lead to medical and psychological issues.
How does the use of photo editing software affect people's perception of their body?
Various researches have shown that if the body measurements of most of the photoshopped models in ads were represented in a normal women aged 19 her sizes would be:




Is the use of Photoshop simply a modern artistic form of expression?
On their website they state that photography has undergone a dramatic transformation and that the use of photo editing software has made the process quicker and easier
Full transcript