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Gillette Razors in India

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Nikita Patel

on 11 March 2011

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Transcript of Gillette Razors in India

Gillette Razors in India Marketing Mix Marketing Plan Advertisements Target Market Product Price Distribution Promotion Company Goal Their Needs Bibliography 18- 25 year olds Gillette Guard Razor Ship to India Truck to Bombay Cricket Tournaments Billboards Magazine Ad TV Advertisements Low Price Effective Shaving Gear Become a household name Thoroughly inform our target market Survey S W O T trenths eaknesses pportunities hreats Already in India Cheap price Foreign Products= Good Different types of razors Shipping cost Distance Just beginning jobs Television advertising Other companies Many delivery companies Low income Advertising spots 15.48 Rupees Customer 18 to 25 year olds Byron, Ellen. "Gillette's in Razors: the 11-Cent Blade - WSJ.com." Business News & Financial News - The Wall Street Journal - Wsj.com. Web. 20 Feb. 2011. <http://online.wsj.com/article/SB10001424052748704789404575524273890970954.html>.

"P&G Gillette Guard." Web. 20 Feb. 2011. <http://www.pg.com/en_US/downloads/innovation/factsheet_final_Gillette_Guard.pdf>.

Wax, Emily. "New Generation of Men in India Shaving off Mustaches - Washingtonpost.com." Washington Post - Politics, National, World & D.C. Area News and Headlines - Washingtonpost.com. Web. 20 Feb. 2011. <http://www.washingtonpost.com/wp-dyn/content/article/2010/02/15/AR2010021503409.html>. Cricket Tournament
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