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Warm Email Prospecting

7 Proven Steps to Effective Warm Email Prospecting. Inspired by "Warm Email Cheat Sheet" by Ed Gandia
by

Inma Barrios

on 22 December 2014

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Transcript of Warm Email Prospecting

Where
are your services tied to key strategic objectives?
Highlight your key
differenciators
Organizations selling
products that are new,
expensive
and/or complex
Get to
the point
immediately
Identify and
communicate
a relevant
meaningful
connection
Keep it
under 125
words
or less
Should read like
you took the time
to write a unique
message (because
you did!)
Resist the
temptation
to automate
the process
#1 Understand
and find the
right kind of
demand
#2 Follow the warm email
prospecting template
#3 Leave no doubt that your email
was handcrafted
7 Proven Steps to Effective
Warm Email Prospecting

#4 Don’t wait for the
perfect script
Just the fact
that you took the
time to send a
custom message
will set you apart
Good enough
is
good enough
If Hot-List
prospect keep
checking in every
60 days, but
vary medium
Follow up
1 to 2 weeks
later, if no
response
#5 Follow up
#6 Divide your efforts into
3 categories
Routine prospecting
Ad hoc prospecting
Hot-list prospecting
Focus on
EFFORT, not
on outcome
Keep your
“appointments"
Turn it into a HABIT
#7 Treat prospecting like a doctor’s appointment
Resist the
temptation
to automate
the process
More info: https://s3.amazonaws.com/ifasitecontent/101314/WarmEmailCheatSheet.pdf
Full transcript