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Alternative Culture

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by

Claudia Bellido

on 31 January 2015

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Transcript of Alternative Culture

URBAN TRIBES
Different tribes with a lot of sub-tribes

Leading Edge
CREATIVE
DIYers
URBAN
Inner city living.
Confident styles makers.
Attuned to the underground sounds.
They are the best know music; r'n'b, grime...
Popular culture and mean big business.
Search for new school
STYLERS
Stylers are in love for partying and looking good.
They also a fairly discerning bunch.
The sound of the tribe is the urban commercial dance music.
Stylers will aspire to have the latest tech.
Keeping up appearance is a key feature of the stylers.
GET PAID CREW
Have two main goals in life: - to make money and their own boss.
Their own terms and receive the respect and income they deserve.
Their peers that take a back seat in life.
In a world where community is important.
G.P.C are united by a start small, think big mentality.
TRACKIES
Trackies live life for chilling out, with little concern.
Keeping up to date with the latest urban sounds is a must.
Trackies mentality is all about respect.
Trackies look: - quality trasksuit, - baggy tees, - boxfresh trainers.
Music: bashment, dancehall, grime and r'n'b.
Indie Scenesters
Hipsters
ALTERNATIVE
Outside the popular culture
A lot of subcultures which may have a little in common
Relative obscurity
EMOS
emotional
music
black
make-up
cutting
EMO MUSIC
My Chemical Romance
Fall Out Boy
Panic! At The Disco
Tokio Hotel
Silvestein
Black Veil Brides
EMO CLOTHES AND BRANDS
Black,
pink
,
red
,
white
,
purple
clothes.
Skinny
jeans
Converse
Vans
Hot Topic
Blue Banana
Kerrang!
EMO ICONS
SCENE KIDS
make-up
extravagant
coloured hair
SCENE MUSIC
unisex
bracelets and piercings
Pierce The Veil
Blood On The Dance Floor
Bring Me The Horizon
Skrillex
Asking Alexandria
Woe, Is Me
Sleeping With Sirens
SCENE BRANDS AND CLOTHES
Converse
Twitter
Tumblr
Instagram
Facebook
Hot Topic
Drop Dead
Alternative Press
C
o
l
o
u
r
f
u
l
clothes and accessories
SCENE ICONS
HARDCORE
self-expression
individuality
independent record shops
homegrown bands
tattoos
HARDCORE MUSIC
Black Flag
Suicide Silence
We Came As Romans
Parkway Drive
While She Sleeps
Bring Me The Horizon
HARDCORE BRANDS AND CLOTHES
Converse
Metal Hammer
Black Milk
Rocksound
Holy Roar
Skin Deep
Drop Dead
Rouch Trade
HARDCORE ICONS
SKATERS
young people
lifestyle
music
fashion
film skate sessions
SKATER MUSIC
Blink - 182
SUM 41
Misfits
Bad Religion
Green Day
SKATER BRANDS AND CLOTHES
Vans
Vimeo
YouTube
Sidewalk
Slam City Skates
Supreme
Mainstream
Mainstream tribes are about the simple pleasures in life.
They love friday nights and summer holidays.

Blingers
Blingers of the past used to be all about excess and showing off, aspiring to the super-sexy, super-American and super-sexist.
Chavers
suburban ravers living for the weekend.
For chavers it's bass music all the way.
Chavs
The most famous UK Tribe, but nowadays they are making big cultural waves in fashion and music.
Townies
The regular kids found on high streets across the UK.
Sport Junkies
Disciplined, fit and united.
Sports Junkies are more inspired than ever.
Fan Girls
Hopelessly, breathlessly devoted to their icons.

Boy Racers
Modding, red-lining and bursting ear drums.
Racers are the fastests in UK.
SKATER ICONS
YOUNG ALTS
equal split between genres
everything alternative
art
music
fashion unites
YOUNG ALT MUSIC
Muse
System Of A Down
Nirvana
Lostprophets
You Me At Six
The Pretty Reckless
YOUNG ALT BRANDS AND CLOTHES
Urban Outfitters
Time Out
Hot Topic
Vans
Netflix
Reading Leeds
The Doors
YOUNG ALTS ICONS
GAMERS
videogames
apart from the crowd
internet
GAMER BRANDS AND CLOTHES
YouTube
Nintendo
Sega
IGN
DC
GAMER MUSIC
They don´t have a limited music taste
GAMER ICONS
SHIGERU MIYAMOTO
NERDS
different interests
social media
online communities
NERD BRANDS AND CLOTHES
YouTube
Amazon
devianart
IMDb
NERD MUSIC
Lady Gaga
Barenaked Ladies
8 Bit Weapon
Warp 11
NERD ICONS
Indie Icons
Hipsters Music
Tumbrl Kids Icons
Tumblr Kids Music
Young
Cool brands
Online
Express
Tumbrl Kids Brands and Clothes
Tumblr
Obey
Canon
Instagram
H & M
Marina and the Diamonds
Lana del Rey
Bring Me the Horizon
Fall Out Boy
My Chemical Romance
Of Mice&Men
Electronic
Urban
Alternative
Indie Scenesters Brands and Clothes
Converse
Drowned in sound
Pitchfork
Soundcloud
Rouch Trade
Indie Scenesters Music
Arctic Monkeys
The xx
Sky Ferreira
Two door cinema club
Living for then and now
Making music
night clubs
older tribes
diverse
Hipsters Brands and Clothes
Boy London
Vice
Mixcloud
Obey
Supreme
Shut
Dazed
Hipsters Icons
DIYers Music
DIYers Brands and Clothes
Beatport
Red Bull
Fact
Serato
Making Alternative Things
Low-fi tech
Popularity
Electronic dance scene
Experimenting
Cultural touch points
Fashion
Online style
Martin Garrix
Skrillex
Avicii
Armin Van Buuren
Lana del Rey
Lorde
Lady Gaga
Beyoncé
Miley Cyrus
Pursuing craft
Creating
New ideas
Strongly oppose
9 to 5 lifestyle
Creative Brands and Clothes
Creative Music
Creative Icons
e-flux
leica
monocle
the new york times
secret times
Björk
David Bowie
Tumblr kids
DIYers Icons
Jessie J
Leading Edge
Mainstream
Alternative
Urban
Full transcript