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Google Inc.

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Maia D

on 5 June 2013

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Transcript of Google Inc.

SUCCESSES FAILURES Google Inc. Maia DeGraff First Google HQ was a dorm room at Stanford and garage
Headquarters aka Googleplex: 1600 Ampitheatre Parkway, MountainView, California
Over 70 offices in more than 40 locations worldwide Google's Culture and Beliefs Google hires those who are smart and
determined, with ability valued over
experience Workers come from all
walks of life, reflecting the global
audience What Google does Web wise: builds products that make the web better, simpler, faster

Business wise: provides tools to help businesses succeed on and off the web which forms the backbone of Google

AdWords: self-serve program for creating online ad programs
create ads
ads appear on Google
attract customers
generate profit for Google

targeted reach, great control, measurable value CEO: Larry Page
Exec. Chairman: Eric E. Schmidt
Co-founder: Sergey Brin
Sr. Vice President, Chief Business Officer: Nikesh Arora
Sr. Vice President, Corp. Development, Chief Legal Officer: David C. Drummond GOOG
(NASDAQ) Background
Information Products Location Management Founded in 1998 by Larry Page and Sergey Brin
Originally called "BackRub"
Google came from 'googol' the mathematical term for 1 followed by 100 zeros
Incorporated on September 4, 1998 when Sun co-founder Andy Bechtolsheim wrote a check for $100,000
Google has over 70 locations in +40 countries worldwide 54, 604
employees Mobile
Mobile Phones
Maps for mobile Web
Web Search
Toolbar
Google Chrome Media
YouTube
Image Search
Video Search
Books
News
Picasa Geo
Latitude
Earth
SketchUp
Maps
Panoramio Home & Office
Blogger
Orkut
Groups Specialized search
BlogSearch
Scholar
Alerts
Trends
Finance Innovation
Code 10 Dundas Street East The most successful search engine in the world
Google provides the best search results for users because they are constantly updating their search algorithm and striving for the best and most relevant answers
Invests more money in technology than any other search engine In a recent study with huffingtonpost.com, Google ranked #4 in the top 10 most recognized global brands
Google has products that dominate social media, mobile, local, and data areas in our culture Failures include:
Google Wave: 1 year
Search Wiki: 2 years
Jaiku: 2 years
Google Page Creator: 2 years
Google Audio Ads: 3 years
Google Notebook: 3 years
Google Print Ads: 3 years
Google Video: 4 years
Dodgeball: 4 years
Google Answers: 4 years
Google Catalogs: 8 years Successes include all of their products
for example YouTube, Web Search, Google Maps, and Android phones These former products ended for a slew of reasons such as the high success of competitors, failure to generate revenue, and failure to user adoption The images you often see in replacement
for the word Google on the website
are called Doodles
The first Doodle was 1998 and Google
has continued the tradition to mark
holidays and monumental occurrences
in history Olympic Doodle Pac Man Doodle Stock
The initial public offering of 19, 605,052 GOOG shares of Class A common stock took place on Wall Street on August 18, 2004
Google stock price as of Oct. 31/12: $680.30 (US) Offices are designed to encourage
interactions between Googlers
within and across teams Google has a set of beliefs, a guideline to how they operate
their company. The beliefs were first written when Google
was just a few years old. Google prides them self in
holding to the 10 rules to this day Teams and Roles
BUILD
Engineering
Operations & Support
Product Management
Technical Client-Facing
SELL
Sales & Account Management
Product & Consumer Support
Partnerships
Sales Operations
DO
Business Strategy
Administrative
Finance
Marketing & Communication
Google.org
Legal & Government Relations
People Operations
Real Estate & Workplace Services Human Resources Capital Resources: goods that are used in the production of other goods and services
computers- software, hardware
machinery, tools
components of phones the services provided by workers used to produce goods and services Natural Resources: the resources that have value and may be used in production The land their 70 offices lie on
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