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Gender Inequality in Media

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Megan Puritz

on 20 April 2015

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Transcript of Gender Inequality in Media

Gender Inequality in Media
By Megan, Ryan, Emily, and Luisa

Gender Inequality
The unequal treatment or perceptions of individuals based on their gender. It arises from differences in socially constructed gender roles.
Gender Inequality in Sports
Gender Inequality in Television
Gender Inequality in Music
The Purpose
-The purpose of the article is to explain how women are shown differently from men in media coverage.
-Sports media follows popular magazines that use female images to emphasize sexuality and attractiveness.
-The study examined coverage of female athletes in teen magazines & sports magazines.
-Also, how female athletes are shown in comparison to their male counterparts.
Gender Inequality in Magazines
Purpose of Study


Explain the ways in which misogyny in rap music is becoming more prominent in our society today.
Shows the affect that rap music has on our ideas of gender inequality and views of women
Point out the poor messages that rap music sends out to young generations about gender inequality
What was the study?
-questionnaire measuring media exposure, specifically the amount of magazines read

-eating disorder symptomatology was measured using scales such as Eating Attitudes Test, Children's Eating Attitudes Test, and Eating Disorders Inventory

-sample were 130 participants, half boys, half girls, from a medium sized midwestern city
What were the main findings?
-exposure to thin-ideal magazine content positively predicted anorexia for all females within the 9th and 12th graders

-exposure to thin-ideal magazine content was a predictor of bulimia in females for all ages

-exposure to fitness magazine content was a predictor of disordered eating in both males and females
This video is an example of how skewed our vision of female beauty is.
Main Findings
-The research showed that women athletes are portrayed differently than their male counterparts.
-The authors found very few images of women participating in sports.
-The images they did find were primarily fitness over athleticism. (This is in-line with importance of beauty and sexuality in main-stream media.)
-Photos in the magazines showed the women as sex symbols and not as strong athletes.
-The women were being shown for their physical attractiveness & not their athletic ability.

Continued...
-Coverage of women's sports only makes up between 6 - 8 percent of all sports coverage.
-Out of the 20 magazine issues reviewed there only 16 photographs of female athletes were found.
-69% of the photos analyzed were of white women.
-Only 25% were of women of color and color of the remaining was not able to be identified
Conclusion
-The study was done to show how female athletes are portrayed in both popular media as well as traditional sports media.
-The magazines flaunt the physical appearance of these athletes rather than their athleticism.
-These sexualized photos impact young teens reading these magazines by not focusing on strength but the importance of beauty.

Main Findings
Rappers whose songs portray women negatively are influenced by 3 major factors:
larger gender relations
the music industry
local neighborhood conditions
use of misogyny in rap music gains men respect and honor of being a man by downgrading women and portraying them as sexual objects rather than human beings
Women in rap music are rarely or never portrayed as:
trustworthy
independent
educated
professional
caring
Main Findings Cont'd
The study looked at 403 songs
misogyny was present in 22% of the songs
Derogatory names directed toward women was present in 49% of misogynistic songs
misogyny is much less prominent in rap songs than people think but the terms used is what makes it stick out in the media
Conclusion
These misogynistic songs have brought mixed messages to what women's roles are in society
Misogyny is present in rap music as a reaction to the feminist movement and to keep women repressed under men
entertainment industry plays a big role in the production and popularity of misogynistic rap music
These sexist lyrics are encouraged because of it brings in huge sums of money
What do we see in magazines?
-phrases such as "slim and sexy," "world's most beautiful bodies," and
-women are sexualized in magazines
-99% of photos of in magazines are photoshopped
Purpose of Study:
The purpose of my study was to discover if children's networks (specifically Nickelodeon) were actually gender neutral.
This study examined five shows: The Wildthornberrys, As Told by Ginger, Caitlin's Way, Taina, and The Amanda Show.
The researcher conducting this survey was interested in finding if there was gender stereotyping exclusively for females.
Overall Findings:
This study found that there really wasn’t any impact on how children perceived gender roles after watching these television programs.
The Amanda Show, Tania, and Caitlin's Way were all taken out of the study because of either the "comedic nature", or there weren't enough characters.
The study did find that the Wild-Thornberry's were a completely gender neutral show, because the three female characters in the show had completely different stereotypes that "canceled each other out".
Effectiveness of Study:
Personally, I believe that this study was not effective, because when it came down to the actual research, only one show was analyzed.
I think that they needed to critique many other shows, and even include programs from other channels, such as the Disney Channel.
This study was not able to prove really anything, so therefore I consider it to be invalid.
Conclusion:
If this study had been able to prove that there is gender stereotyping in programs aired on Nickelodeon's Channel, the impact of this research would have been much greater.
It could have led to various studies done on other channels, and had a huge impact on how the shows are written.
Overall, this study proved that there is no gender stereotyping within Nickelodeon's shows, but I believe that more research needs to be done in order to support that idea.
Conclusion
-magazines assign roles to women as sexual objects and places value in that role

-the beauty standard for women is unrealistic

-these two concerns ultimately lead to unhealthy behavior, in which young girls are manipulating their eating patterns to change their body and thinking poorly of themselves



Examples of Misogyny in Rap Music
'All I want for my birthday is a big booty ho
All I want for my birthday is a big booty ho' 2 Chainz
'Bitches ain't shit but hoes and tricks
Lick on these nuts and suck the dick
Get the fuck out after you're done' Snoop Dogg
'She tell me that she needs me, cries when she leaves me
And every time she sees me, she squeeze me, lady take it easy!' Money B
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