Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

G322: Key Media Concepts

No description
by

Emma Wilkinson

on 13 January 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of G322: Key Media Concepts

Info and Audiences
G322: Key Media Concepts
TV Drama (50 Marks)
You will be asked to analyse a extract from a TV drama, looking at how micro features are used to represent individuals or groups of people in 1 of the following categories.

Gender
Age
Ethnicity
Sexuality
Class and status
Physical ability/disability
Regional identity

Miss Goodhew will teach you for this part of the course
Institutions and Audiences - The Film Industry (50 marks)
You will be asked about the processes of Production, Distribution and Exhibition as well as Marketing and Media Ownership.

You will be looking at 2 case studies for this

Disney - Avengers Assemble

Warp Films - Submarine
How do we use media?
Why do we use media?
Maslow's Hierarchy of Needs.
2 hour 30 minute exam, split into 2 sections.

TV Drama

Institutions and Audiences - Film Industry
Complete a media diary of the media you consume in one week

This could be TV, Newspapers, Films etc...

Do you notice a pattern?
Which days do you consume the most?
Food, shelter etc

Potential and realisation of that potential

Personal security (perhaps job security, friends)

Self- esteem, status, respect and admiration of others

The need to belong/ be part of a group

What do you think these areas mean?
Maslow and Audience

Using Maslow's hierarchy of needs analyse how this advert appeals to its target audience.
Maslow and Audience

Look at the media diary below.
Who is the audience member being described?
What are their needs?
Maslow and You

Using Maslow's hierarchy work out your needs as a media audience consumer.
Who do you think the audience might be for the following?
Industries and Institutions
What is an Institution?
What is an Industry?
Companies and organisations that provide media content, whether for profit, public service, or another motive.

This involves an understanding of the media as a business, the relationship between media providers and the public and media as a form of power.


Individual types of media


What industries can you think of?
Industries and Institutions
Institutions are made up of a variety of industries, this allows media institutions to better control the products they produce.

This is important to both convergence and synergy.
Film Industry
Television Industry
Music Industry
Video Game Industry
Magazine Industry
Films and Synergy
Film Industry
Synergy is the promotion of a product over multiple media platforms, combining several industries.

Think of a film, how many different media industries have been used in its promotion?
Music Industry
Video Game Industry
Magazine Industry
Online Industry
Cross Media Convergence is when a product is available on a variety of different media platforms.
Vertical and Horizontal Integration
Example of Synergy in High School Musical
Print
Internet
Converged Communication
How can this apply to the film industry?
How many different ways can you access a film?
Walt Disney pioneered synergistic marketing, licensing Mickey Mouse to be used on other products and brands
These products help advertise Disney as well as the other brand.
Vertical integration is when institutions work with industries under their own umbrella.
Film Industry
Television Industry
Music Industry
Video Game Industry
Magazine Industry
What issues might New Media Technology have on the film industry?
This allows the institution complete control over the product, allowing them to gain a greater amount of profit from it.
Horizontal integration is when different institutions work together to produce a product.
This shares the risk of a product, but reduces the amount of control and profit gained by a single institution.
Vertical or Horizontal Integration
Horizontal
Vertical
Film
Electronics Company
Film
Car
Horizontal
Horizontal
What other examples can you think of?
Definitions
In your own words write a definition for the following:

Synergy
Convergence
Industry
Institution
Vertical Integration
Horizontal Integration
The Big 6 and Media Ownership
What is Vertical Integration?
What is Horizontal Integration?
When institutions use industries under their own corporate umbrella to promote or create a product.


When different institutions work together to create or promote a product.


The Big Six
Hollywood is dominated by The Big Six Film Studios.

Who do you think these are?


What films do you think these studios are responsible for?
Conglomerates
Each of the Big Six are a conglomerate.

A conglomerate is a multi-industry company.

Conglomerates can be formed by merging a number of businesses together, they can also be formed by the expansion of 1 company into a number of industries.

Can you remember any of the industries Disney is involved in? What were the names of the companies they own?
Walt Disney Conglomerate
Film Industry
Television Industry
Music Industry
Video Game Industry
Magazine Industry
Online Industry
Recreation/Travel Industry
Universal 21.3%

Disney 19.8%

Warner Bros. 13.9%

20th Century Fox 11.3%

Sony/Columbia 8.4%

Paramount 5.9%

Lionsgate 5.9%


In 2015 Disney came second in its US market share, making 19.8% of the income generated from the film industry.
Together the Big Six form an oligopoly, holding the majority of control and power over the film industry.

Another way of saying this is that the Big Six have hegemonic power over the film industry.



Hegemony - Leadership or dominance
Oligopolies
Research and answer these questions (in paragraphs) on The Avengers Assemble. Create a Case Study hand out which can be used in later lessons

(1a) Which companies produced The Avengers Assemble?
(b) Is this an example of Vertical or Horizontal Integration?
(c) Why?

(2) How much did the film make (in $ and £)

(3a) What products/merchandise can you find that have been released to tie in with The Avengers Assemble?
(b) How might this help the film and Disney?

(4a) What platforms was The Avengers Assemble released on?
(b) How might this help the film and Disney?
The Avengers Assemble (2012, Joss Whedon)
Defining British Cinema
Who are the Big Six?
What do the Big Six form together?
What does that mean?
The Big Six form an
Oligopoly
. This means that they have hegemonic power over the Film Industry.


How do you think the British Film Industry is structured?
Rather than The Big Six structure, the British Film Industry is made up of individual companies.

Each of these individual companies focuses on 1 aspect of the industry.

What are those 3 aspects?
Production
Distribution
Exhibition
Each of these companies works with each other to produce distribute and exhibit a film.
What kind of integration is this?
Horizontal
What do you think makes a film British?
How do you think the British Film Industry is structured?
Rather than The Big Six structure, the British Film Industry is made up of individual companies.

Each of these individual companies focuses on 1 aspect of the industry.

What are those 3 aspects?
Each of these companies works with each other to produce distribute and exhibit a film.
What kind of integration is this?
Is this film British?
British
British
British
American
American
Why?
British Film Categories
CATEGORY A: films made with British money, personnel and resources

CATEGORY B: films co-funded with money from Britain and from foreign investment.

CATEGORY C: films with mostly foreign (but non-USA investment) and a small British input, either financially or creatively.

CATEGORY D: films made in the UK with (usually) British cultural content, but financed fully, or partly by American companies.

CATEGORY E: American films with some British involvement.

Put these films into the following categories:
B
The Golden Age of Hollywood
What are the 3 sections of the Film Industry?
What is Vertical Integration?
Production
Distribution
Exhibition

When institutions use industries under their own corporate umbrella to promote or create a product.


The Golden Age
The Golden Age of Hollywood lasted from the 1920's to 1950's, in this era the big film studios were able to control the film industry in a different way than they do today.


They did this through
Vertical Integration
controlling each section of the Film Industry.
Production
Distribution
Exhibition
The Studio System
In the 1920's-40's American Film Studios operated differently.

The studios owned each section of the film making process, owning
Studios
,
Actors
and
Directors
on the
Production
side,
Marketing
and
Releasing
on the
Distribution
side, and
Cinemas
and
Theatres
on the
Exhibition
side.

This allowed them to completely control the film from start to finish. It also allowed monopolies to form within the industry.

What is a monopoly?
Why might this negatively affect the film industry?
Block Booking
To make sure the film studios made money from each of the films they produced they had a system called Block Booking.

This is how they would sell their films to the exhibitors (cinemas etc...)

Block Booking was essentially the practice of selling 1 big blockbuster to a cinema, however in order to exhibit the film the cinema would also have to buy 4 smaller low budget films made by the studio.

In addition to this the studios also held
'exclusivity rights'
deciding which theaters would be able to show their films.

What effect could this have on theaters and cinemas?
Paramount Consent Decree
In 1948 the American Government took the Hollywood Film Studios to court, suing them for their monopoly over the film industry.

The case focused on the practice of block booking and exclusivity and the control this gave to major studios.

As a result of this case block booking and exclusivity was banned and the studios were forced to give up the Exhibition arm of their studios, making cinemas independent entities who were able to chose which films they exhibited.

How would this affect the film industry?
Today
How does the Film Industry operate today?

What parts do the big studios own?

How does this affect the industry as a whole?
B
C
A
B
C
Warp Films
Research and answer the following questions in paragraphs.

(1a) What films has Warp Films produced?
(b) What kind of films are these?
(c) How does this differ to disney

(2a) Do Warp Films consistently work with any other companies?
(b) What companies are these?
(c) What do they have in common?
(d) How does this differ to Disney?
Submarine (2010, Richard Ayoade)

Research and answer the following questions in paragraphs.

(1) What is Submarine about?

(2a) How much did Submarine make in $ and £?
(b) How does this differ from The Avengers Assemble?

(3a) Which companies produced Submarine?
(b) How does this differ from The Avengers Assemble?

(4a) How many countries was Submarine shown in/distributed to?
(b) How many countries was The Avengers Assemble distributed to?
(c) How do these differ? Why?
Technological Convergence is when a number of different technologies come together to form 1 product.
What examples of this can you think of?
How many different pieces of technology are in this phone?
How might this affect the film industry?
This example is made possible through
New Media Technology
(the internet)
Full transcript