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The Transformation of the Perception of Beauty through Media

APUSH pop culture project
by

Aleksandra Czulak

on 9 August 2011

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Transcript of The Transformation of the Perception of Beauty through Media

1900s-1910s Gibson Girl The Gibson Girl was portrayed as the ideal beauty in the early 20th century.
Charles Dana Gibson's drawing became a standard of beauty. These images also had a storyline and were used to advertise products like pillow covers. Beauty Aids The Victorian beauty ideal was extremely popular. One specific example would be a nose shaper which would alter the shape of the nose to one that is portrayed as perfect. 1920s The beauty aid of the 1920s was hobble garters and perms. Hobble garters were used to make a woman's stride elegant and not too long. Perms became popular as more and more celebrities were expressing freedom through the curly mane. Women were sometimes not satisfied with the job their barbers had done and beauty salons sprang up to satisfy perm needs. Cosmetics in the previous century were seen to be used by prostitutes and actors. The 1920s flappers and vamps used makeup to hide flaws and define features. Movies like "The Vamp" portrayed women with more free, provocative, and individual fashion and makeup styles. The Transformation of
the Perception of
Beauty through Media Coco Chanel Forever changing fashion, Chanel created "The Little Black Dress", which intertwined comfort and fashion. 1930s-1940s Along with scientists believing sun tanning to be healthy for the skin due to the pure air and natural sunlight, a fashion statement for bronze skin began with Coco Chanel getting sunburned on a holiday. Other popular figures such as Josephine baker were also loved for their caramel skin. Rosie the Riveter was a method used by the government to encourage women to join the workforce during war time. Rosie symbolized strength, however, she was still feminized. Rosie the Riveter Christian Dior The new, sophisticated look of Dior added to the growth of fashion designers and the high lifestyle. 1950s Based off the Gibson Girl, the Barbie doll presented ideal and unachievable beauty and spoke to a much younger audience. Marilyn Monroe and her size fourteen curves rivaled the rest of the world by drastically giving a new connotation to women - sex objects. This new image stirred the industry and added to the production of the racy Playboy magazine. 1960s The socialites, reflected through the high class and celebrities, gained popular status as beauty altered to a definition based on wealth and class. Twiggy With her extremely thin figure, boyishly short haircut, and dark eyelashes, Twiggy created a new style that women strived for. The focus on a skinny figure was emphasized. 1970s The counterculture influence brought on a more natural and carefree essence to beauty.
Rather than focusing on physicalities, a stronger emphasis was put on internal qualities and individualism. 1980s Along with her music, Madonna's style rocked the world with lace tops, fishnet stockings, jewelry displaying the crucifix. Influenced by Madonna, Britney took the world's stage through reviving teen pop. Her style of defying the traditional "Catholic school girl" contributed to the sexualization of teenagers. 21st Century Another Perspective Dove's Campaign for Real Beauty focuses on having young girls develop high self-esteem and confidence. Dove promotes this through workshops and having their commercials be "people" friendly. The commercials use real women to sell products for real women. Seventeen magazine is helping young girls by having healthy magazine articles and showing styles for all body types. However, some of their advertisements still include images where women are degraded because they are only seen as selling the product. beau·ty
noun/byootē/

"A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, esp. the sight." Alteration of Beauty Flappers and Vamps Beauty Salons Sun tanning Barbie Doll Marilyn Monroe Socialites Counterculture Madonna Britney Spears 1990s Dove's Campaign for Real Beauty focuses on having young girls develop high self-esteem and confidence. Dove promotes this through workshops and having their commercials be "people" friendly. The commercials use real women to sell products for real women.
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