Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Transcript of Conde Nast
Magazine industry in the international environment
Conde Nast Strategic Analysis
Third Party Platforms
Increase in purchasing power
Rising consumption on luxury
Recognition of fashion
Lack of originality of national fashion magazines
The development of digital magazines
High literacy rates
Changing lifestyles (females)
Innovative technologies (smartphones, tablets, W2P, etc)
Opportunities for further development
LBS(Location-based Service) application
Strategic Direction & Development
(IAC/InterActiveCorp ; NYTimes; Hearst Interactive Media)
New technology may cause less printing magazine
Global economy recession
Increasing consumptions on luxuries
Growing in sense of identity of fashion
Policy support of many nations in the world
Digital technology facilitates magazine industry extending market (Ipad, Smartphone, digital technique)
The needs of economic growth (bring employment, tax revenue )
Highly depend on luxury advertisement
Imitable digital technology
Unique brand image, emotional value
Originator of the “lifestyle magazines”
Focused on a particular class or interest
A wide range of subjects
Varies services and consumer-focused products (apps and licensed merchandise etc.)
Global markets (Conde Nast reaches at 6 continents and 21 markets)
Digital magazine apps improvements
Synchronize with the printed editions
Refine the presenting of contents
(e.g. enlarged images, visualized interviews, comprehensive production information, background music, ability to comment on contents)
Factors hindered its development
Regulations and policies (General Administration of Press and Publication of The PRC)
Homogenous domestic fashion magazines
Blind pursuit of luxury
Client Service Platform
Profit Distribution System
Local Copyright Partners
GIfts for Customers
Content (Inspection Institute)
Joni, Mark, Margaret, Phoenix, Van
BLISS, S., 2012. Part A: Overview of the People’s Republic of China. Geography Bulletin, 44 (2), 7. [online]. Available at: Google Scholar. [Accessed on 25 May, 2013].
CHAN, N. and LARS, H., 2003. Introduction to Location-Based Services. Lund University GIS Centre. [online]. Available at: Google Scholar. [Accessed on 25 May, 2013].
Conde Nast Press, 2013. http://www.condenast.com/press/press-releases-contacts [Accessed on 26 April, 2013].
General Administration of Press and Publication of the People’s Republic of China, 2013. http://www.gapp.gov.cn/ [Accessed on 28 May, 2013].
JOSEPH, R.P., 2010. The impact of digital technology on publishing business models: revisiting the strategic paradigm. Globelics 2010, 8th International Conference: Making innovation work for society: linking, leveraging and learning. [online]. Available at: http://umconference.um.edu.my/upload/43-1/papers/116%20RojersJoseph.pdf [Accessed on 24 May, 2013].
JUNGLAS, I.A. and WATSON, R.T., 2008. Location-based services. Communications of the ACM, 51 (3), 65-69. [online]. Available at: Google Scholar [Accessed on 4 June, 2013].
Key Note, 2012. Customer magazines market assessment 2012. [online], Available at: Key Note [Accessed on 13 May, 2013].
OSTERWALDER, A. and PIGNEUR, Y., 2010. Business model generation: a handbook for visionaries, game changers, and challengers. [online]. Available at: Wiley. [Accessed on 25 May, 2013].
SANTOS SILVA, D., 2011. The future of digital magazine publishing. Information Services & use, [online], 31 (3), 301-310. Available at: EBSCO. [Accessed on 5 June, 2013].
SHI RONG, R.X., 2010. The analysis of the localised pattern of international fashion magazines in China: case study of Vogue. Market Modernization., [online], (4), 24-25. Available at: CNKI [Accessed on 24 May, 2013].
The Pew Research Centre, 2013. News Magazines: Embracing their digital future. [online]. Available at: http://stateofthemedia.org/2013/news-magazines-embracing-their-digital-future/ [Accessed on 15 May, 2013].
Originator of "Lifestyle Magazine"
Wide Range of Subjects
on a Particular Class