Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Conde Nast

No description
by

Zhao Gao

on 13 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Conde Nast


Magazine industry in the international environment

Conde Nast Strategic Analysis
Fashion
& Lifestyle
Home
Travel
Technology
Culture
Trade
Bridal
Readers
Golf
Food
Market Research
Content
Creation
Customer Business
Department
Customerlized Produvt
Editorial Department
Advertisers
Advertisment
Corporate Communication
Customer Database
Indirect Connections
Customer
Resources
Printing
House
Photographers
Models
Writers
Designers
Hardcopy
Softcopy
Third Party Platforms
Technology
Advertisement
Operation
Industry
Business Model
Increase in purchasing power
Rising consumption on luxury
Recognition of fashion
Lack of originality of national fashion magazines
The development of digital magazines
High literacy rates
Changing lifestyles (females)
Innovative technologies (smartphones, tablets, W2P, etc)
Opportunities for further development
Digital magazines

LBS(Location-based Service) application
Strategic Direction & Development
Competitors
(IAC/InterActiveCorp ; NYTimes; Hearst Interactive Media)
New technology may cause less printing magazine
Global economy recession
Substitutes
New entries
Threats

Increasing consumptions on luxuries
Growing in sense of identity of fashion
Policy support of many nations in the world
Digital technology facilitates magazine industry extending market (Ipad, Smartphone, digital technique)
The needs of economic growth (bring employment, tax revenue )
Opportunities
Highly depend on luxury advertisement
Imitable digital technology
High cost
Weaknesses
Unique brand image, emotional value
Originator of the “lifestyle magazines”
Focused on a particular class or interest
A wide range of subjects
Varies services and consumer-focused products (apps and licensed merchandise etc.)
Global markets (Conde Nast reaches at 6 continents and 21 markets)
Strengths
Digital magazine apps improvements
Reduce storage

Synchronize with the printed editions

Refine the presenting of contents
(e.g. enlarged images, visualized interviews, comprehensive production information, background music, ability to comment on contents)
Digital Magazines
Factors hindered its development
in China
Regulations and policies (General Administration of Press and Publication of The PRC)
Homogenous domestic fashion magazines
Cultural influences
Blind pursuit of luxury
New Stakeholders
Software company
Telecommunication
Company
Service Fee
Client Service Platform
APP
Partners
Channel
Profit Distribution System
Technology Dept.

Users
Middle/Upper Class
High Income
Fashion/Design/Finance/Goverment
Multi-sided Markets
Guanxi
Government
Local Copyright Partners
Multidomestic Strategy
Media
25-35/ Distinctive/Digital
Niche Market
Public Relation
Customers
Consumer Behaviour
GIfts for Customers
Culture
Background
Content (Inspection Institute)
Vanguard
Distribution Channel
On-line
APP
Tablet
References

Joni, Mark, Margaret, Phoenix, Van
Thanks
BLISS, S., 2012. Part A: Overview of the People’s Republic of China. Geography Bulletin, 44 (2), 7. [online]. Available at: Google Scholar. [Accessed on 25 May, 2013].
CHAN, N. and LARS, H., 2003. Introduction to Location-Based Services. Lund University GIS Centre. [online]. Available at: Google Scholar. [Accessed on 25 May, 2013].
Conde Nast Press, 2013. http://www.condenast.com/press/press-releases-contacts [Accessed on 26 April, 2013].
General Administration of Press and Publication of the People’s Republic of China, 2013. http://www.gapp.gov.cn/ [Accessed on 28 May, 2013].
JOSEPH, R.P., 2010. The impact of digital technology on publishing business models: revisiting the strategic paradigm. Globelics 2010, 8th International Conference: Making innovation work for society: linking, leveraging and learning. [online]. Available at: http://umconference.um.edu.my/upload/43-1/papers/116%20RojersJoseph.pdf [Accessed on 24 May, 2013].
JUNGLAS, I.A. and WATSON, R.T., 2008. Location-based services. Communications of the ACM, 51 (3), 65-69. [online]. Available at: Google Scholar [Accessed on 4 June, 2013].
Key Note, 2012. Customer magazines market assessment 2012. [online], Available at: Key Note [Accessed on 13 May, 2013].
OSTERWALDER, A. and PIGNEUR, Y., 2010. Business model generation: a handbook for visionaries, game changers, and challengers. [online]. Available at: Wiley. [Accessed on 25 May, 2013].
SANTOS SILVA, D., 2011. The future of digital magazine publishing. Information Services & use, [online], 31 (3), 301-310. Available at: EBSCO. [Accessed on 5 June, 2013].
SHI RONG, R.X., 2010. The analysis of the localised pattern of international fashion magazines in China: case study of Vogue. Market Modernization., [online], (4), 24-25. Available at: CNKI [Accessed on 24 May, 2013].
The Pew Research Centre, 2013. News Magazines: Embracing their digital future. [online]. Available at: http://stateofthemedia.org/2013/news-magazines-embracing-their-digital-future/ [Accessed on 15 May, 2013].
Magazine Publiser
Originator of "Lifestyle Magazine"
Wide Range of Subjects
on a Particular Class
Focus
Distributors
Retailers
(Bookstore, Library,
Salon etc.)
Content
SWOT
Full transcript