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Teach The Teacher

Chapter 8

Chelsea Gomes

on 21 March 2013

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Transcript of Teach The Teacher

Customs and Cultures 8.2
Culture and Consumer Needs and Wants 8.3
Culture and International Business Practices 8.4
Disappearing Diversity Culture and International Business
Chapter 8 welcome By: Giorgia, Chelsea, Narani, Garrett and Andy How do you think you successfully establish good business relationships? 1) negotiation style
- refers to the way in which people negotiate business relationships
- have to determine what type of negotiating style is typically used in the host country 2) Spoken Language
- Most important part to communication
- English is the international business language
however, many other business meetings are in
other foreign languages ---> need a translator Also have to consider a country's laws
- laws reflect the unique culture that a
country has Another form of language:
- silent language:
•body language
•personal distances
•use of colours
---> help to express emotions such as:
joy, despair, anger, triumph, etc… BUSINESS PROTOCOL
What is it? -Defined as rules of correct and appropriate behavior to follow when meeting with officials or business people in another nation

6 TYPES 1)Forms of greetings
- How to greet other businessmen/women
2)Styles of dress
- how to dress for business meetings
3)Gift giving
- some host countries expect a gift with
business meetings
- being late can be detrimental for some countries
5)Scheduling of meetings
- when to schedule meetings between both businessmen
6) Business entertaining
- Many cultures believe that meetings should be more informal TABLE OF CONTENTS
8.1- Customs and culture
8.2 - Culture and consumer needs and wants
8.3 - Culture and international Business practices
8.4 - Disappearing diversity -international business is creating a type of global culture
- almost all nations welcome trade
- every business in the world wants to earn a profit
- successful deals mean economic success, financial freedom, improved lifestyle, and economic benefits for all communities
- progressive companies see nations as markets like any other in Canada
- increased understanding becomes the sense of connectedness so that "other" becomes less foreign and more part of "us" Culture: The reflection, values and beliefs of a community and or nation. Involves religion, laws, language, technology, art, music, and literature. Customs: The way cultural behaviors are performed. This involves the social habits and traditional behaviors. (i.e. food, dress, rituals, holidays.) Cultural determinants: Elements that help shape a country's culture. 3 Cultural Determinants:
Religion Geography Geographic features of Canada:
Landmass: 9,976,140 km2
2nd largest country (after Russia)
6 times zones
Coastlines on Atlantic, Pacific, and Arctic Oceans
South: 8891km boarder with the United States
Arctic Islands 800 km from North Pole
Neighbor across Arctic Ocean is Russia
12% of land suitable for agriculture
Population density: 3 persons per square kilometre Geographic features of Japan:
Group of islands (Archipelago)
Land area: 377, 733 km2
123 million people (4x Canada)
Population density: 325 people per square kilometre
Surrounded by water - serves as a barrier from outsiders
Consist of mountains formed by volcanoes (now inactive)
1500 recorded earthquakes per year
People feel 2-3 a month
15% land mass suitable for agriculture
651 cities (Tokyo largest)
Natural source of energy from rivers -culture influences consumer purchasing all over the world
-creates marketing opportunities
-problem -> a lack of awareness of another culture
-how it is similar , how it is different
-never assume that because a product is successful in Canada it will be successful elsewhere
Cultural marketing uses marketing resources to create effective international marketing campaigns that will appeal to consumers in specific countries. Cultural Marketing – Jaffa Citrus Jaffa Citrus Fruit – the Citrus Marketing Board of Israel

Examples of cultural marketing

-Finland: Viking boat displays, mythology marketing campaigns

-France: Play on words, visual appeal

-Japan: Visual appeal, gift giving tradition Adapting to Cultural Differences -before spending money on advertising, promotion, distribution must see how culture affects consumer wants and needs

-look into many different aspects -brand and logo familiarity

-colour of product to suit tastes of consumers

-the name of the product; ease of translation without offence Adapting to Cultural Differences Con’t Before launching campaigns to export a good to a country

– several other concerns need to be addressed -is this product relevant for the region?

-how will they use the product?

-are there local alternatives they are more accustomed to?

-in that region are consumers aware of the quality, potential uses, purpose of the product? Sa-Cinn Native Enterprises Ltd. 100% Native-owned company that promotes the cultural heritage of First Nations people

Cultural Marketing practices: -all info about their products on website

-currency converter

-variety of payment and delivery options

-promotional text -> cross-cultural interests and needs A country's climate, arable land, availability and ease of transportation, location, and natural hazards all contribute to developing a country's culture. Climate - market differentiation is increasingly hard to achieve
- many large multi-national companies have created homogenous markets
- products from other nations are less likely to be available in Canada
- imports find acceptance
- soon foreign product is considered domestic Canada and Japan both have cold winters.
Canada is slightly colder.
Japanese clothing consists of silk and cotton.
Canadian clothing consists of fur in the past and now use synthetic fibers.
Climate affects building materials and building design.
Also influences placement of doors, windows, roof design, and the use of a fireplace. - each immigrant group brings culture and often creates its own immigrant community within Canada
- culture richness of the community expands
- exposure to this cultural diversity gives Canadians a unique advantages in being connected to the global community Arable Land Food availability.
Ability to be self-sufficient.
Every society has developed around a reliable source of food and water.
Productive areas become nations. DID YOU KNOW?
- some anthropologists credit the British with introducing the concept of the handshake.
In medieval times, a knight would extend his right hand to another to proce that he was unarmed. The concept became a cultural greeting of friendship Question Sheet Answers Chapter 8- Culture and International Business Geography: geogical features such as climate, transportation, location, natural hazards, custom, social behavior.
History: when you study a country’s history you study it’s culture as well. Immigrants bring their culture to Canada. All these cultures form together to shape into one.
Religion: religious ceremonies (from various groups), holidays (“holy-day”) and festivals that incorporate into our culture. 3. What are the 3 main cultural determinants? Explain each The belief that behavior should be governed by what will bring about the greatest good for the greatest number of people 2. What is Cultural Imperialism? Culture is a reflection of values and/or beliefs of a nation. Customs are the way in which cultural behaviors are preformed. 1. What is the difference between culture and customs? 8.1 – Customs and Culture Pepsi changed their product colour to red in China. 3. Give an Example of Adapting to cultural differences. All info about there products easily accessible, a currency converter, variety of payment and delivery options, promotional text -> cross-cultural interest and needs 2. What were some of the marketing practices used in Sa-Cinn Native Enterprises?(on website) 1. What is Cultural Marketing The use of marketing resources to create effective international marketing campaigns that will appeal to consumers in specific countries 8.2 – Culture and Consumer Needs and Wants Rules of correct and appropriate behavior to follow when meeting with officials or business people in another nation
  3. What is business protocol? Mandarin (Chinese) 2. What is the most spoke language in the world? The way in which people negotiate business relationships 1. What are negotiation styles? 8.3 – Culture and International Business Market differentiation is increasingly important because large mutli-national companies have created homogenous markets, making small companies needing to find different ways to enter the market. 2. Why is market differentiation increasingly important? The whole world as a marketplace created by multi-national companies. 1.What is a homogeneous market? 8.4 – Disappearing Diversity Transportation Europeans learned about canoes from the Aboriginals.
Dog sled was used as main form of transportation.
Then the snowmobile came.
As the country's geography changed the modes of transportation changed and developed.
When a railway was built across the Rockies, Canada's cultural identity grew.
Most people live on the coast in Japan because of the mountains and rushing rivers.
Maritime culture. Location While looking for a new spice route, Europeans found North America.
Canadian Mosaic: Term used to describe Canada's cultural heritage. (Different tiles represent various groups and nations that have settled in Canada.)
Japan has one of the highest population densities in the world.
They do not encourage immigration, whereas Canada does.
Japan's culture developed through isolation. Natural Hazards Natural hazards: Climatic/geological conditions that endanger human life and property.
Canada doesn't experience these hazards as much as other countries.
An ice storm in 1998 hit the eastern part of Canada.
Japan experiences severe earthquakes and storms.
This ever-present danger influences culture. For example, on of the gods in Japanese mythology, Nai-No-Kami, is the god of earthquakes. History "The study of a country's history is also the study of its culture." Cultural Norms: Cultural expectations that are normal in a country or region. (Stereotypes)
Canada's definition of culture became its multiculturalism. Cultural Imperialism: When a group or nation influences their cultural beliefs and customs on another group. Religion Some societies have one religion that helps shape their culture.
Other societies contain numerous of religious beliefs.
Religious ceremonies become holidays.
Holiday = "Holy + Day"
Holidays and festivals are part of shaping our culture as a nation.
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