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Invalid Leads

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by

Tia Kennedy

on 6 November 2014

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Transcript of Invalid Leads

Invalid Leads
PORTAL LEADS
Paid leads
The User Experience
EMAIL LEADS
HOW WE PAY FOR LEADS
Matches the student with a school
based on their answers.
http://bit.ly/10wYIAL
http://bit.ly/10wYIAL
An email is sent to a list of people
who opted in to receive emails for
various things. In the email, is a link
that takes them directly to a CCU
landing page and contact form.
http://bit.ly/1xg5p58
http://bit.ly/1AlOjsd
http://bit.ly/1te7U3w
Why does it matter what code I mark the lead with? An invalid is an invalid.
If I select a "Failure Reason Code", will it deactivate the record?
“I filled out something about a
$4,000 scholarship. If I can’t get
the scholarship, I’m not interested.”
Wanted Free Gift
“I'm not interested.
Please take me off your list.”
DNC Request
“I was looking for a job.
I can't afford to go back to school.”
DNC Request
“I'm not interested. I thought I was
requesting information about an
employment opportunity”
Looking for
Employment
“I was looking for
free bible classes.”
Wanted Free Gift
“I am looking for an online Elementary
Education program. I live in Kentucky
and I'm not willing to move."
Wants Online Only
“There's no one here
by that name.”
Wrong Party
FAILURE
REASON
CODES
Full transcript