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Chris SW

on 21 May 2017

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Why use infographics?
The preponderance of big data
Data tell a story - but paragraphs/tables of numbers are confusing
People share images more than they do text-heavy stories
They look cool
Does every story need an infographic?
Infographics work best on stories where there are data supporting argument:
Food waste
Environmental stories
Economic stories
Political stories
Crime figures

Feature stories probably won't work
- and beware the bad infographic
JesmondLocal infographic style guide
Infographicising your stories
Have a think about the stories you and others have pitched today - do any of them seem infographic worthy?

Where would you go for that data?

What would the infographic be? Pie chart, bar graph, line graph? Something else?
Remember: be sensible with layer
names in Photoshop - easier to edit
That's all great, but where do I get the data?
Your sources, whether police, council or business
Market analysts, charities involved in that sector
Statistics services (ONS, UN, World Bank)
University research, press releases
And what do I use to put the infographic together?
Microsoft Excel
Adobe Photoshop/Illustrator
Tableau Public
Data analysis can reveal “a story’s shape” (Sarah Cohen), or provides us with a “new camera” (David McCandless). Using data the job of journalists shifts its main focus from being the first ones to report to being the ones telling us what a certain development might actually mean. The range of topics can be far and wide. The next financial crisis that is in the making. The economics behind the products we use. The misuse of funds or political blunders, presented in a compelling data visualization that leaves little room to argue with it.

Becoming knowledgeable in searching, cleaning, and visualizing data is transformative for the profession of information gathering, too. Journalists who master this will experience that building articles on facts and insights is a relief. Less guessing, less looking for quotes — instead, a journalist can build a strong position supported by data and this can affect the role of journalism greatly.
What's the point of data journalism?
MPs decrying sugar’s impact on the nation’s health should first examine their own diets. A freedom of information request by The Economist to the House of Commons canteen shows that employees of Britain’s lower chamber have a sweet tooth of their own.
Turning source data into a story
It's only a snapshot, but three- to fivefold increases of cancelled elective ops in some NHS trusts from 2010 to now. Whole England average across NHS trusts is 124% btw
What did you find?!
Try and find stories and patterns
in the data in the handouts
Full transcript