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COMM 301 (Fa '15) T07 - Networks, In-Groups, and Social Change

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Hartmut Scherer

on 14 September 2015

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Transcript of COMM 301 (Fa '15) T07 - Networks, In-Groups, and Social Change

Networks, In-Groups, and Social Change
Sources and Image Credit
Adopted key thoughts from chapter seven of our textbook
Effective Intercultural Communication.
Status and Role
What is our
from God's perspective?
- status is the assigned position
"sons of the living God"
(Romans 9:25-26)
What is our
from God's perspective?
"everyone purifies himself"
(1 John 3:3)
- relational beings
- the set of a person’s total
relationships is her network
- role is the acting out of the
Cross-cultural workers need to be aware of . . .
- their status and seek to respond within it
- the status of the respondents
- analyze nodes and ties
- analysis can tell us about the
a person/group
connect to important people
understand how decisions are made
prepare a fruitful strategic practice
Group Types
Reference Group
concerned about welfare
willing to cooperate
separation is painful
seeking qualities that others possess
serves as a reference for decisions
give sense of identity
provide orientation
Group Characteristics
the smaller the group, the greater the pressure to conform
the more cohesive the group, the fewer deviations are allowed
high group salience leads to strong resistance to changing group norms
Greater ambiguity of norms leads to less control of the group over its members
Group Salience
Clarity of Group Norms
Homogeneous Unit Principle (HUP)
- homogeneity refers to the extent of similarity
among group members
Would you be willing to implement an HUP-oriented strategy for church planting in a multicultural (and multilinguistic) setting, such as a large city? Why or why not?
Types of In-Groups
ideo-logical group
Social Change
- invention of new ideas, products,
or processes
- the spread of new ideas, products
or processes (diffusion)
- borrowing from another culture
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