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CCR Strategy

CCR creates a culture of action, attention and accountabiluty to children, by first protecting them
by

Kate McAlpine

on 30 May 2016

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Transcript of CCR Strategy

Core Question
How do we get everyone to protect children?
Vision Statement
Create a culture of action, attention, and accountability to children, by first protecting them.
Narrative Statement
Change Statement
Create and mobilize a critical mass of people who discuss, confront and take actions to protect children.
Overall Message
Evidence of a progressive increase in the number of children who are protected from harm as a result of micro-actions taken by adults.

10,300 children (2,575 in 4 wards) protected as a result of community based awareness & protection mechanisms.

Progressive increase in number of adults reporting that they take micro-actions to protect children and identify themselves as 'protectors'

Evidence of a progressive increase in the number of people and variety of ways in which CCR mobilizes them to demand an investment by authorities in protecting children.

Year on year increase in the number of people that identifies and acts as a community of influence advancing the child protection agenda.
Partners
Core:
Amplifications
In order for TZ to flourish children need to flourish. In order for children to flourish a number of factors have to be in place. CCR is working on one of the fundamentals, which is safety from harm.

Children are Tanzania’s greatest natural resource and national asset.

We are surrounded by local heroes who protect children.
Tanzania has a future and the future are these children. Every single day we need to commit anew to protecting children. These are our resource for the future. And our greatest asset. We must protect children.

Take action to protect children. Tell us your story.

Be a hero and protect a child from harm. "Their child is my child.

Be part of creating a shared culture where Tanzanians stand up and protect our children.
Indicators of Success
1. IP's
2. Ward offices
3. CCR members
4. Jamii Forums
5. Clouds Radio & others that can offer potentially free broadcast space
1. CiC's partner agencies (TECDEN, Maarifa, CDTF, CCBRT, TAHEA)

2. ChildReach TZ

3. The apex bodies of i. religious congregations, ii. City authories, iii. NGO's networks outside of the CP sector

4. INGO’s working in the CP sector

5. TCRF


Forum theatre where stories are dramatically re-enacted.
Online community:
Kesho Café online.
Face to face:
facilitated research process, large-scale dialogue, learning events and meetings. Forum theatre in community spaces & at events.
Radio / TV
spots (given free), for saturation of video clips of local heroes.
Kesho Cafe’s
as a space for bringing diverse groups together to dialogue and develop strategies to address our disillusion, framed around reports of specific CP abuses that have occurred.
Intensive, face to face,
facilitated process of collaborative inquiry within selected communities, where community members discover their situation, brainstorm ideas, test solutions and make improvements in their communities.
A story of the week
with a question and call to action that is packaged in print, digital and SMS form.
Print:
Decals for buses that celebrate local heroes.
Mobile SMS:
Seeking out stories, building the constituency and mobilizing them around specific calls to action.
Digital:
Jamii Forums, FB & twitter. twitter: Hashtag: I’maman, Tanzania, tukotayari, menoftanzania, keshocafe.
Active participation
in Jamii Forums by CCR to catalyze discussion amongst the dissatisfied minority and encourage deeper participation via KeshoCafe online and CCR's FB and twitter feeds.
Celebration of local heroes
(esp men) who are protecting children - via print decals, written profiles and audio / visual clips. Blanketing the country with posters that tell the stories of heroes.
Distribution Channels
Audience Engagement


Activations
Core Question
How can we position CCR as the innovation engine developing the evidence, tools and science?
Vision Statement
Create a culture of action, attention, and accountability to children, by first protecting them.
Narrative Statement
Change Statement
CCR is known to be 1. innovative, 2. impactful, and is sought out by others for our thinking on how to foster the natural resource of Tanzania.
Overall Message
Evidence of how people are activating around the issue of protecting children from harm and how this shifts over time.

Evidence of Department of Social Welfare taking a more holistic approach to CP than pure systems strengthening.

Other agencies seek out CCR to deploy our tools and processes.

Evidence of an increasingly shared understanding amongst the resourced authorities about What child protection is, What endangers children and What the law requires?
Partners
Core:
Amplifications
Holistic child protection plays a central role in achieving good governance, social change and human development.
Tanzania has a future and the future are these children. Every single day we need to commit anew to protecting children. These are our resource for the future. And our greatest asset. We must protect children.

Take action to protect children. Tell us your story.

Be a hero and protect a child from harm. "Their child is my child.

Be part of creating a shared culture where Tanzanians stand up and protect our children.
Indicators of Success
1. UNICEF, PACT, Save the Children
2. Current donors
3. Tumaini University: Law Faculty
4. Johns Hopkins University
5. Colombia University
6. Peer reviewed journals


Think
Core Question
How do we connect the grassroots demand to protect children with the resourced authorities?
Vision Statement
Create a culture of action, attention, and accountability to children, by first protecting them.
Narrative Statement
Change Statement
Resourced authorities are informed about the concerns of the activated grassroots and CCR's science and thought leadership.
Overall Message
Evidence of the resourced authorities being 1. aware of the barriers that people face in protecting children and 2. taking action to mitigate them.

Number of individuals within the resourced authorities from a purposive sample who can articulate the ways people are protecting children, the barriers they face in doing so and CCR's science and thought leadership.

Ward Development Plans in the wards where CCR and its partners work are informed by grassroots activation and Arusha City Plans merge both national and Ward priorities.

Ability to call together an increasing number of diverse agencies around the issue of joint action for CP.

Evidence of GoT public servants working collaboratively with CCR to address the 'resource problem'.
Partners
Core:
Amplifications
CCR acts a bridge between the issue of keeping children safe from harm, a critical mass of people who are concerned about it, the authorities who have resources to act and CCR's science and thought leadership.
Tanzania has a future and the future are these children. Every single day we need to commit anew to protecting children. These are our resource for the future. And our greatest asset. We must protect children.

Take action to protect children. Tell us your story.

Be a hero and protect a child from harm. "Their child is my child.

Be part of creating a shared culture where Tanzanians stand up and protect our children.
Indicators of Success
Child protection champions
The dissatisfied minority adults who are taking and reporting to protect children
Bridge
Core Question
How can we incentivise our community of resourced authorities to improve their effectiveness and be at the forefront of protecting children from harm?
Vision Statement
Create a culture of action, attention, and accountability to children, by first protecting them.
Narrative Statement
Change Statement
Child protection elevated by the resourced authorities to be a national priority with provision of sufficient, quality human and financial resources.
Overall Message
Evidence of CP being within the top 5 of national priorities in budgets and planning.

Increased allocation of SWO's nationally, with particular concern for Arusha City.

Allocation & resourcing of a juvenile court in Arusha.

A child protection system in Arusha that is workable, sustainable, replicable and shows the policy of Devolution by Decentralization in action

Children's access to justice in Arusha improved.
Partners
Core:
Amplifications
In order for TZ to flourish children need to flourish. In order for children to flourish a number of factors have to be in place. CCR is working on one of the fundamentals, which is safety from harm.

Children are Tanzania’s greatest natural resource and national asset.

CCR champions the protection of children and you can be a champion too.
Tanzania has a future and the future are these children. Every single day we need to commit anew to protecting children. These are our resource for the future. And our greatest asset. We must protect children.

Take action to protect children. Tell us your story.

Be a hero and protect a child from harm. "Their child is my child.

Be part of creating a shared culture where Tanzanians stand up and protect our children.
Indicators of Success
1.
Caring professionals: City SWO - Shija, & Mr Panga - Regional Probation officer, Unga Ltd. Ward officers - who can share the constraints they currently face.
2.
Director of Children's Dev (MoCDGC) - Benedict Missani.
3.
Mr Rabikira - Commissioner for Juvenile Justice in DSW.
4
. Magistrates, Public Prosecutors and Gender and Children’s Desks Representatives, all of whom have a vested in interest in a resourced justice sector.
5
. NGOs and INGOs who participate in the coalition
1.
CCR members with specific justice and governance focus & track record: LHRC, HakiMadini.

2.
Children's Justice Forum

3.
TCRF

4.
Current donors - ACT

5.
Champions

Advocacy
Strategy Canvas
Outstanding Questions
How do we include the interruption element? You’re a champion if you interrupt?

We talked about… Piga hodi (referring to knocking on someone's door) or Just ask (for non-home situations where a child is being abused)
Themes & Issues
Ride the wave of education failure, to show how the larger question is how we treat our natural treasure.
Audience Segments
Audience Segments
Distribution Channels
Printed research:
published in house and in peer reviewed journals
Participation
in IPG and CPWG meetings
Teaching
roles at universities within TZ and abroad
Kesho café
online as a place to discuss emerging learning from our research
CCR briefs
CCR fact sheets
CCR website and Enews
Learning meetings
Stories
1. Promoting understanding of the 'basics'
What is child protection?
What endangers children?
What does the law require?

2. Demonstrating how CCR bridges scholarship and practice

With out Integral Activist Research framework

Applying Integral Theory to our program design

By generating a theory of social action that informs programming for us and potentially for others
3. Countering the prevailing narratives
Providing evidence and arguing that we need to foster confidence and leadership in children, but we can’t do it if they’re being beaten.

Providing evidence that many adults are protecting children, but they tend to act alone, they are stigmatized by others, and duty bearers are not taking up their responsibilities.

Narrative interviews of men and their stories of how they take action to protect children.

Using our social network analyses to illustrate that communalism still exists and proving insights on how to better leverage it.

4. Tracking change
In people's/communities' realities, particularly as they activate the grassroots and participate in CCR's face to face interactions

The barriers that people face when protecting children

The scope and impact of the violence against children
5. Evidence of CCR's innovation
Demonstrating of how CCR equation of 'Evidence + The science of human development = Impact that lasts' plays out in practice

Stories of strength counter victim based narratives. Story-telling as a driver or change and the power of postive pyschology. Positive emotions help us solve problems.

Traditional art form of story-telling being used in new and interesting ways

Measuring social impact in terms of the respect, relevance and resonance that we achieve with our audience segments. Monitoring changes that come from engagement in the process, not just the final product, the use of outcome mapping with participants where they identify their own progress markers as standards to measure quality, action and impact


7. Offer technical advise on how to foster this national resource by applying our framework and tools

Development of a process model that can be rolled out by other agencies, achieving reach without diluting the power of the science within the design.

Facilitated support to other agencies working in child protection to apply CCR's evidence in their program design.

Creating space for individuals to foster an inquiring approach to their own lives,
6. Host interns as a way influence the academic community and potential practitioners
Audience Engagement
Distribution Channels
Face to face
Face book
Kesho Café online
Jamii Forums
Audience
Segments
5. Chief Justice, Magistrates, Judges and other justice actors
1. GoT planners:
1. National planning Commission
2. Planner and Economist within Arusha Council
3. Presidents Office - Utumishi
4. Ministry of Finance
5. Arusha city HR manager
6. Regional Administrative Secretary and District Administrative Secretary
7. Regional Planning Officer & District Planning Officer
8. Regional Police Commander & Officer in Charge District
2a. Political appointees within Arusha City who can push the realization of the City CP plan within the system:
1. Regional Commissioner
2. City Director
3. District Commissioner
3. Members of Parliaments who are progressive, seeking a youth agenda and a platform for campaigning
4. Councilors within Arusha city who have:
1. A progressive stance
2. Influence with their peers
2b. Technical officials within Arusha City who have a professional mandate to take the CP agenda forward:
1. City CDO
2. City Social Worker
3. Gender and Children's Police Desk
Audience Engagement
2. Providing open access to an online platform (ie. CCR’s website) which is a curated space where people can get all information about children in Tanzania - including press reports, research, blog discussions occurring elsewhere, unfolding stories & events.
1. Tapping into the wisdom of the community through stories that reveal their realities, and particularly seeking out stories about children's experience.

a.
Using stories that arise from the SMSs that people send us,

b.
Interviewing Tanzanians for their own narratives that shed light on: Who are we? How do we bring up our kids? How do we navigate the modern world without losing ourselves?
3. Re-package stories that arise from face to face interactions with the grassroots and the resourced authorities, and that help us talk about how we treat our children, and what we want from our children if TZ is to flourish. They may be recorded and played for the voice, read during face to face events, printed stories packaged as case studies to provoke discussion.
4. Creating a web platform via Kesho Cafe online, FB and twitter for diverse people to engage and re-engage and TALK about their experience and what they care about.
6. Hosting dialogue and learning events which bring together the resourced authorities, members of the activated grassroots and CCR.
5. Deployment of CCR’s information assets in the form of: Stories, CCR briefs, Research studies, Case studies, Press releases, Twitter and FB posts, Blog posting
7. Using individual IP’s in a bridging capacity (e.g Edmund).
8. Building a ritual of story telling in every interaction that serves to contextualize the research, data and statistics, & puts the human back into every conversation we have.
Calls to Action:

Listen to what is going on at the grassroots level
- the demand, the evidence, the science.

Open your eyes, listen and talk about child protection.
Audience
Segments
5. Chief Justice, Magistrates, Judges and other justice actors
1. GoT planners:
1. National planning Commission
2. Planner and Economist within Arusha Council
3. Presidents Office - Utumishi
4. Ministry of Finance.
5. Arusha city HR manager
6. Regional Administrative Secretary and District Administrative Secretary
7. Regional Planning Officer & District Planning Officer, 8. Regional Police Commander & Officer in Charge District
2a. Political appointees within Arusha City who can push the realization of the City CP plan within the system:
1. Regional Commissioner
2. City Director
3. District Commissioner
3. Members of Parliaments who are progressive, seeking a youth agenda and a platform for campaigning
4. Councilors within Arusha city who have:
1. A progressive stance
2. Influence with their peers
2b. Technical officials within Arusha City who have a professional mandate to take the CP agenda forward:
1. City CDO
2. City Social Worker
3. Gender and Children's Police Desk
Online community:

Kesho Café online
CCR briefs
Networking at their events
Face-to-face Kesho Cafes at national level with audience members, partners and amplification partners
Media: Profiles of champions for children in the government
TV/Radio:

spots/appearances for champions for children within the government to tell their/our stories
Distribution Channel
Audience
Engagement
Partnering with Missani at MCDGC to coordinate an informal consortium of core, amplification partners and audience members.
Partnering in joint work to support the City Council, MoHSW-DSW and MoCDGC to better execute their CP obligations.
Kesho Cafe’s as a space for core, amplification and audience members together to dialogue, working towards mindset shifts and building a community of change agents.
Sharing of stories at beginning and ending of meeting.
Attendance at, support and promotion of the efforts of amplification & core partners when it aligns with CCR's wider vision and narrative threads.
Quiet chats, reinforced by sharing of stories, CCR's thinking and evidence, and grassroots activation indicators.
Using national and international events (e.g. Day of the African Child) to communicate the message about child protection.
Child Welfare & Protection Unit within DSW.
Potential donors:

multi-laterals, INGO's, bilaterals, trusts & foundations, philanthropists
National and community-based agencies working to protect children within East Africa
The academic community:
Within Tanzania and abroad
The children's sector within Tanzania
Outstanding Questions
How to engage with politicians?
Which networks to leverage?
Themes & Issues
1. CP is a first step in ensuring that all other rights are achieved, but is the fundamental step, and with this in mind CCR is also keen to influence actors within the education, MVC, WASH, health and economic development sectors; since they will all be negatively impacted if protection is not holistically considered within their efforts.
2. For an effective CP agenda, the grassroots community the ability to take micro-actions to protect children and resourced authorities should provide adequate quality
1. Men who feel disenfranchised and are seeking a new expression of identity and citizenship in a changing TZ
2. Dissatisfied minority: with the status quo and want change
3. Socially conscious people who have yet to be sensitized to the place of children in development, reached via:

• Congregations
• Village meetings
• CBO’s
• Youth wings of political parties
Full transcript