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Communication in Business

Communication in Business - DP56
by

Leanne Honey

on 3 June 2014

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Transcript of Communication in Business

Communication refers to the transfer of information from one party to another.

Effective communication enables a business to be successful.
Oral (verbal) Communication
There are 3 main types of communication:
Major disadvantage of all forms of paper communication:
-Storage space
-Slow
-Receiver may not understand the message
Examples of this are:
Letters
Memorandums
Reports
Notices
Emails
-Provides a hard copy that can be kept for
future reference
-Specific and addresses in great detail
Examples of this in work are:
Meetings
Job Interviews
Telephone Calls
When people are simply talking to each other
Understanding Business
Communication

This type of communication involves people talking and listening to one another.
Communication
This type of communication refers to communication made via paper-based methods
Examples of this are:
-Photographs
-Symbols
-Tables
-Sketches
-Diagrams
-Sign language
This refers to communications made via visual aids.
Visual Communication
Written Communication
Body language
Why Do We Need
Different Communication Methods?
Plays an important role in the running of a business.
Not everyone has access to all forms of communication.
Different messages to get across need different forms of communication.
It is more inclusive.
-Immediate replies
-No cost or very little
-Facial reactions and body language can be judged
-Information given may not always be true
-No permanent record for future reference
-Confidential messages are difficult to communicate verbally, especially when many people are involved
-Meetings and interviews can be very time consuming
-Time consuming to produce
-May take a while to receive response
-Quick to produce
-Easy to understand
-Have a hard copy to refer to
-Not suitable for complex information
-Waste of paper
-Can get lost
-Useful for passing on messages so that everyone can see
-Can contain a lot of important information that is left as a reminder to staff
-Not confidential
-Old notices are often ignored
-Suitable for detailed or summarised information
-Can include visual images
-Usually accurate
-Can take time to prepare and read
-Cant ask questions
-Can be misinterpreted
-May not be read immediately
-Can be sent in error
-May be ignored as junk
-Can be sent and read immediately
-Can attach documents
-Little cost
-Can send information to many very easily
The power of non-verbal communication must never be underestimated.
Your body language sends out a message to the people around you.
You need to be mindful of this while dealing with your colleagues and customers.
Examples of this are:
Eye Contact
Hand gestures
Posture
-Easy to understand
-Communicates ideas quicker than words
-Caters for the visual learner
-Caters for hearing impaired
-Contains a longer lasting impact
-Content sometimes needs explaining
-Sign language takes a long time to learn
Some reasons why communication might fail are:
High costs
Technological breakdowns
Language
Accents
Jargon
Cultures
Geographical location
Internal politics
Poor presentation skills
Negative body language
Chinese whispers
Disability barriers
messages are misunderstood
mistakes are made
loss of customers
cost implications for redoing work
damage to company reputation
The communication method that you select should depend on the message you want to get across.
Interactive
Static
2 way interaction
a back-and-forth conversation
One way
delivery of a message or information
Then decide if your message is
Personal
Impersonal
face-to-face, or on the phone.
in writing
Before you choose which method to use consider whether your message is:
Advantages & Disadvantages of the different communication methods
Oral
Written
Visual
Why might communication fail?
Name one communication method.
What does 'Static' communication mean?
What is a consequence of not using effective communication?
Name one example of a written method of communication.
Name a disadvantage of visual communication.

Quiz!
Full transcript