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Ideology - Media Studies

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Laura Wigley

on 26 April 2010

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Transcript of Ideology - Media Studies

Aim: To develop your understanding of the concept of ‘ideology’

Outcome: You will identify the ideologies presented by media texts It is important to have a job.
Afro-Caribbean boys are aggressive.
Women who work damage their children.

Who agrees with 2 or 3
of these statements? Ideology is a system of ideas, values and beliefs
which an individual, group or society holds to be
true or important. Ideology = ideas, values and beliefs What affects our ideas, values and beliefs? Which
are presented by
this 1950s advert? Which ideologies are
presented here? Why are the ideologies so
different to the 1950's advert? How much do you know
about ideology? Which ideologies about Black males are presented? Is this a typical superhero? What does the body
language and
clothing suggest? What does the tagline suggest? What does his
appearance signify? What are the connotations
of the hat and sunglasses Why does Hollywood produce
representations like this? How could the ideologies presented affect the audience? In pairs, answer the following questions: If you like a challenge - go straight to these questions: 'There are heroes. There are superheroes. And then there's... Hancock.' http://www.imdb.com/video/imdb/vi2041708825/ How much do you know
about ideology now? Please fill in the
traffic light table
Full transcript