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Your personal and professional brand online

Personal branding meets social media. Why personal branding is important, how you can define and communicate it.
by

Fiona Christie

on 22 November 2015

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Transcript of Your personal and professional brand online

Your brand is being built whether you’re doing the building or not
You are the most most powerful person in managing your brand and how well you do this can ultimately dictate your failure or success.
Connect with us
Use Social media to reinforce and develop your network, eg. Linked in
Source: @suebecks http://www.slideshare.net/suebeckingham/developing-a-professional-online-presence-as-a-graduate
Social Media for Professional Networking
Social media and job-hunting
My journey
Turn your blog into a job
Your contacts – building your brand
Every opportunity begins with a relationship
Mind map your network
Ask people you admire how you can help them
Allow a strong network to form around you
Your appearance online: Do you agree?
Your CV/Applications
Tailoring your CV and letter so conveys your brand!
Your career profile
The verbs you use
Your achievements, skills etc...
Your application letters – does who you are come alive? What differentiates you?
Communicating your brand to the world
Your Brand Identity
Archetypes
Summary of Archetypes
The Care giver: Helps and protects from harm
The Creator: Compelled to create and innovate
The Explorer: Explores and discovers
The Hero: Acts courageously to put things right
The Innocent: Seeks purity, goodness and happiness
The Jester: Has a good time but may convey a serious message
The Lover: Finds and gives love and sensual pleasure
The Magician: Transforms situations
The Ordinary Guy/Girl: OK as he or she is. Connects with others
The Ruler: Takes control. Creates order out of chaos
The Outlaw: Rebels and breaks the rules
The Sage: Helps people understand their world
Your brand identity
Requires you to really have a good understanding of:
Values - Your personality; attributes etc
Talents - Your skills and competencies
Unique combination – of experience, knowledge etc
Purpose – what really motivates you
USP – Your Unique selling point
Defining your brand
Whether you like it or not you have a personal brand already?
Personal Branding is the process of developing a "mark" that is created around your personal name or your career. You use this "mark" to express and communicate your skills, personality and values.

Jeff Bezos (founder of Amazon) “Your Brand is what people say about you when you are not in the room”!

Essential branding ideas that businesses and celebrities utilise routinely
Why is personal branding important?
Social media revolution
Agenda for today
Why is personal branding important?
Defining your own brand
Communicating your brand with the world
Social media and job-hunting
Connect with us
Fiona Christie
Careers consultant, College of Arts & Social Sciences, Business & Law
f.christie@salford.ac.uk

Your Personal brand online
What are you doing on Social media
What Linked in groups are you in?
Who are you following on Twitter?
Check our pages - http://www.careers.salford.ac.uk/page/interactive
Salford alumni on Linked in
Communicate Well
Excellent communication will allow you to get a clear message across. How can you communicate and where is best to promote your Brand?
Graduates using social media
professionalism, energy, confidence, self-managing, curious.
How does your brand match with what employers want? Skills and qualities
Communication Skills
Honesty Integrity
Teamwork/ Leadership
Negotiation and persuasion
Motivated (Strong Work Ethic)
Problem solving
Analytical Skills
Flexibility/Adaptability
I.T.
Self-Confidence
Some examples
Your behaviour
Consistency (when you are in a job or during
application process)

What impression do you want to convey that
endorse your brand? E.g., keeping promises,
replying to email, attention to detail, punctuality
A distinct, authentic brand identity will help you attract the right employers, it will also help them to recommend you to others. From Brand You - John Purkiss et al
Unique Combination
Purpose
USP
Values
Talents
Your Brand Identity
Your brand is being built whether you’re doing the building or not
You are your most powerful brand and it will ultimately dictate your failure or success.
Connect with us
Communicate Well
Excellent communication will allow you to get a clear message across. How can you communicate and where is best to promote your Brand?
Use Social media to reinforce and develop your network, eg. Linked in
Source: @suebecks http://www.slideshare.net/suebeckingham/developing-a-professional-online-presence-as-a-graduate
Social Media for Professional Networking
Social media and job-hunting
My journey
What are you doing on Social media
What Linked in groups are you in?
Who are you following on Twitter?
Check our pages - http://www.careers.salford.ac.uk/page/interactive
Social media - one of your
communication tools
https://students.linkedin.com/uk
Full transcript