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PAPA CHIPS

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by

Celina Bourque

on 19 February 2014

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Transcript of PAPA CHIPS

PAPA CHIPS
They are a healthy potato chip snack sure to put smiles on your families faces
Families who enjoy yummy and healthy snacks.

Gender: Anyone and everyone.
Age: 5 - 100
Income: Anyone, they are very affordable.
Hobbies: Staying and eating healthy.
Family: Unlimited.
Education: Word search.
TV shows: Family, Treehouse, YTV, CBS kids.



Target Customer

Image
Any other popular snack food brands
eg. Goldfish, Bretons, Stone Wheat Thins, and Crispy Minis ect...
Competitors
Strengths: Healthy, affordable and delicious.
PAPA CHIPS
We strive to offer healthy, delicious, and affordable options to all families.
Weaknesses: We are a new and unknown brand to the public.
Opportunities: To make be successful and to please our customers.
Threats: Other larger snack food companies.
Full transcript