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Generations - END/NW MN

December 4th 2014
by

Grace Duddy

on 6 October 2017

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Transcript of Generations - END/NW MN

Stewardship with Adults under 40
By: Grace Duddy Pomroy
Setting the Stage
Seeds for the Parish
Why do you give?
How do you prefer to give?
What encourages/discourages you to give to the church?
Name the Assumptions
http://www.tumblr.com/tagged/time+magazine
Rebel
Slacker
Individualistic
Lost Generation
Critical
Loners
Won't Grow Up
Won't Commit
Living at Home
Narcissitic
Entitled
Attached to Technology
Who are Adults under 40?
Population
Education, Jobs and Debt
Technology and Social Media
100 million
Generation X
66 million
Millennials
75 million
Pew Research Center "Millennials in Adulthood" March 2014
Diversity
Education
100%
50%
Some College Education between ages 18-28:
54% Millennials
49% of Gen Xers
36% Baby Boomers
However, 36.7% of recent graduates are working at jobs that do not require a degree.
Pew Research Center "Millennials: A Portrait of Generation Next"
Gen X
Gen X
Millennials
Millennials
M
BB
X
Student
Loan Debt
"Millennial's ball-and-chain: student loan debt"
By Hadley Malcolm, USA Today
Disclaimers:
"Out of the back of my car" venture
Lack of Diversity
Focus: To get out and talk to people
Focus Groups and Interviews
8 congregations
10 focus groups, 5 interviews
65 people
What I did:
Space for Conversation
Stewardship Associations
1. Community - 32
7. Leadership - 7
7. Difference - 7
Motivations for Giving
Motivations for Giving Time
Congregational community
They were asked
Time used effectively/efficiently
Working with community partners (20s)
Schedule
Time Commitment
Childcare
Motivations for Giving Money
Mission of the congregation
Transparency
They feel like their money makes a difference.
Supporting the church
Ask to Increase Giving
living paycheck to paycheck
life uncertainty
competition from other non-profits
money used inefficiently
Money Talk
How much is appropriate to give?
"It has been hard for us because we never knew how much was normal to give, $5 or $500. [Our] parents didn't talk about it."
Pledging
"Pledging is daunting. It is a commitment. I fear not being able to pay so I under-estimate my giving."
2. Faith - 22

3. Mission - 15
4. Pastor - 11
4. Trust - 11

6. Bible - 8
9. spiritual - 3
9. Christian - 3
9. God - 3
12. Jesus - 2
13. Ministry - 1
14. Spirit - 0
Religion & Politics
What does stewardship mean to you?
Over half of participants in my research project responded that the word stewardship did not resonate with them or it had a negative connotation
"[The word 'stewardship'] does not mean anything to me and I bristle at it. It is a veneer on this thing of 'we want your money' . . . There are positive meanings of that word, but it feels like a con word."
-20s research participant
"taking care of people or places" or "environmental stewardship"
Positive Meaning:
Money not talked about much in the congregation except for giving appeals or budget conversations.
Only participants from one congregation mentioned that the congregation discussed the way that they use money in all of their life.
Desire for credit card and personal finance discussions
How did I get interested in this topic?
Four Trends
"duty and delight"
mission + making a difference
cash/check
electronic
Giving through congregations
More diverse giving patterns
institutions
causes
My Research
Demographic Trends
Giving Trends
http://www.usnews.com/news/articles/2013/12/05/twice-as-many-college-grads-in-minimum-wage-jobs-as-5-years-ago
Questions about giving
Micro + Monthly
Inspiration + Impact
Web + Social Media
Transparent + Trustworthy
Peer-to-Peer
2013 Millennial Impact Report, http://www.themillennialimpact.com/2013RESEARCH
Habits of the Matures
Habits of Generation X
Habits of Millennials
Generations Overview
Birth date: 1980-2000
Birth date: 1965-1979
Birth date: 1946-1964
Confident. Connected. Open to Change.
Inspirational
Transparency
Cause-Oriented
Entrepreneurial
Collaborative
Digital Natives
and "A Generation For Causes: A Four-Year Summary of the Millennial Impact Project."
Talked At + Talked About
Age: 72+
Birth date: 1901-1945
Age: 71-53
Habits of the Baby Boomers
Age: 52-38
Age: 37-17
Engagement + Dialogue
Pew Research Center, "Millennials overtake Baby Boomers as America's largest generation" (April 2016)
Milllennial
57%
Silent Generation
79%
Baby Boomer
72%
Generation X
61%
Percentage of the population that is non-Hispanic white
In 1993-94, about
half
of bachelor’s degree recipients graduated with debt, averaging a little more than
$10,000
. This year, more than
two-thirds
of college graduates graduated with debt, and their average debt at graduation was about
$35,000,
tripling in two decades.
Social Media:
Facebook, Twitter, Instagram, Pinterest and/or LinkedIn
Pew Research Center "Millennials in Adulthood" (March 2014)
Detached from Institutions,
Networked with Friends
Down
In
Out
Out
Approximate amount of
outstanding student loan debt
:
Average outstanding balance
for a borrower with student loan debt:
Borrowers with
more than $25,000
in student loan debt:
Percentage
increase in number of student loan borrowers
from 1993 to 2015:
$1.26 trillion dollars
$37,172
1 in 3
33%
http://time.com/money/4168510/why-student-loan-crisis-is-worse-than-people-think/
https://studentloanhero.com/student-loan-debt-statistics-2016/
https://www.newyorkfed.org/medialibrary/media/newsevents/mediaadvisory/2015/Student-Loan-Press-Briefing-Presentation.pdf
http://www.usatoday.com/story/money/personalfinance/2013/06/30/student-loan-debt-economic-effects/2388189/
Source: Pew Research Center surveys 2005-2006, 2008-2015 no data for 2007
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Expanding the Ways of Giving to Your Congregation
Changing the Platform
Tell an incomplete story
Warning:
There is no quick fix . . . context matters
Electronic Giving
Augustana Lutheran Church
19 families participated
13 week class
Over $42,000 of debt was paid off and over $24,000 saved
Thrivent Volunteer Financial Coaching
Changing the Conversation
Collaboration
Offer a Personal Financial Wellness Resource
Crowdfunding
http://www.adamjcopeland.com/wp-content/uploads/2016/05/Crowdfunding-Guidebook-Version-1.1-May-2016.pdf
"Crowdfunding" by Rocío Lara on Flickr http://bit.ly/2aWMjBn
"Investing in Shares"
"CSA_Week20" by Christopher Paquette on Flickr http://bit.ly/2aXu7ow
Creating new language
"I define crowdfunding as goal based fundraising ventures, conducted by groups or individuals using the Internet, that seek small contributions from a large number of people."

Questions?
What ideas have you heard that are working?
Want to learn more? Join me for my workshop!
Name the Assumptions
http://www.tumblr.com/tagged/time+magazine
Rebel
Slacker
Individualistic
Lost Generation
Critical
Loners
Won't Grow Up
Won't Commit
Living at Home
Narcissitic
Entitled
Attached to Technology
Gen X
Gen X
Millennials
Millennials
Talked At + Talked About
Engagement + Dialogue
Do Millennials/Gen Xers you know fit into these stereotypes?
What assumptions have been placed on you?
Which generations are present in your congregation?
What other differences do you need to be attentive to?
What have you tried?
Full transcript