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Business Case

Mobile Payment/Commerce
by

Mario Santos

on 12 June 2013

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Transcript of Business Case

Business Case Mobile Payment Visão Restaurantes Aspectos Básicos Introduzir com sucesso a Bematech no mercado de meios pagamentos para dispositivos móveis. Alvo Hotéis Modelo de négocio Fee do estabelecimento = R$ 40
Usuário = R$0,15/Transação
Participação na MDR Utilização da estrutura existente em meios de pagamento para a realização das transações Estabelecimento comercial Usuário Revenda Capilaridade Exemplo de Mobile Payment da Starbucks Starbucks adota pagamento móvel da Square Brotman says customers will soon be able to use Square’s Pay with Square app. Starting in the fall, coffee lovers will be able to use smartphones to pay via an account linked directly to their credit cards. Eventually, Starbucks’s app users may be able to send friends invitations, complete with a map, to meet at a particular coffee shop, or order and pay for their favorite drinks while en route to a store.

The mobile payment options also promise a profit boost for Starbucks. By letting its customers make purchases with their smartphones, Starbucks manages to pay fewer fees—which sometimes top 2 percent—on credit-card transactions. Square says it can now process Starbucks payments at a lower rate than some other payment networks. “We can make the whole system more efficient,” says Square Chief Executive Officer Jack Dorsey.

The apps can also help sales by making store lines move 10 percent to 20 percent faster during peak hours, says Richard Crone, who leads payments consultancy Crone Consulting. Each 1 percent increase in a store’s capacity during rush hour translates into a revenue boost of up to 1 percent, he says. Mobile payments now account for about 2 percent of Starbucks’s sales, Crone estimates. That’s $266 million if the company meets analysts’ $13.3 billion fiscal 2012 sales projections. Cobrança de fee mensal do estabelecimento
Cobrança por transação ao usuário
Participação na MDR
Identidade Bematech da solução
Integração com o Misterchef
Integração com a CMnet Pontos de Atenção

Mercado insípido
Barreira Cultural
Possível Investimento inicial na parceria Oportunidades

Ser percursor no Brasil
Mercado com potencial
Baixa concorrência
Ampliar leque de soluções Artigo extraído da revista Business Week, por Olga Kharif de 23 de agosto, 2012.
O atendimento é feito de 10 a 20% mais rápido em horários de pico
Cada 1 ponto percentual de aumento na rapidez, significa aumento de 1 ponto percentual na receita da empresa
Já representa 2% do total de vendas, ou 266 milhões de dólares. DADOS Haverá 60 milhões de smartphones no Brasil no final de 2013
70% das vendas de celulares serão de smartphones 2015.
140 milhões de smartphones no Brasil em 2015
170 Bilhões de USD em Transações Mobile no mundo em 2015, segundo a Juniper Research
2 Bilhões de Reais via Mobile no Brasil em 2013 Porque Mobile? 80% dos consumidores pesquisaram um produto ou serviço no dispositivo antes da compra.
31% dos usuários de smartphones fizeram uma compra pelo celular. Juniper Research
International Data Corporation (IDC) FONTES Varejo Modelos Futuro "Mobile"
Full transcript