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Social Media

New media, social networking
by

Katherine Robinson

on 22 March 2013

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Transcript of Social Media

How it is Used What is Social Media? - Social Media is a technique on how people interact with one another, to create, share, exchange and comment on different aspects of something.

- This is done via virtual communities and networks. Examples - Social media technologies take on many different forms. For example:
Magazines
Internet Forum
Weblogs
Social Blogs
Microblogging
Wikis
Social networks
Podcasts
Photographs
Video
Gaming
and many more... - Facebook is a social networking site launched in 2004.
- Founded by Mark Zuckerbeg
- First started as a network just for Harvard students, expanded to other college students in Boston, then gradually added the support for any student and anyone over the age of 13.
- Has over one billion active users, more than half of these using mobile device.
- In 2011 over 7.5 million people under the age of 13 had accounts.
- Facebook allows you to join interest groups, catagorise friends, follow companies etc.
- Called a national obsession! How social media has evolved Social Media Web 2.0 - Use of technology beyond static web pages.

- Changes how software developers and end-users can use the web.

- Allows users to interact with each other in a virtual community. - Social media uses mobile and web-based technology to create interactive platforms so individuals and communities can share and discuss content.

- Businesses use social media to communicate between organisations, communities and individuals.

- Uses the foundations of Web 2.0 to create the exchange of user generated content. - Online social network and microblogging site.
- Created in 2006 by Jack Dorsey.
- Users can read and send text-based messages called "tweets".
- 2012 there are 500 million registered users, generating 340 million tweets daily.
- Described as the "SMS of the Internet."
- Popularity increased in 2008 due to follow of celebrities, keeping up to date with gossip, and sharing opinion on a trending topic.
- Used in industries and scenarios, for example to organise protests. "Twitter Revolutions" - Video sharing website.
- Uses Flash Video and HTML5 technology.
- Upload, view and share videos.
- User-generated content such as movies, TV skips, music videos and video blogging.
- Most content is uploaded by individuals however other media corporations such as Vevo offer material via the site.
- You can link YouTube videos into social networking sites such as Facebook and Twitter. Pros Cons - Makes use of the location and time-sensitivity aspects to engage into marketing research, communication, sales promotions/ discounts, and relationship development/loyalty programs. For example a company can now contact a consumer based on their location.
- Less time consuming of printing, for example coupons and voucher codes can now be accessed on screen and shared between people.
- Information can now be spread and accessed across a wider target audience.
- Acts as a learning tool and student interaction. Promotes informal learning and increases engagement.
- Making TV more interactive and social, encourages people to watch live TV and participate in forums. - Sense of privacy is blocked; monitoring tools allow marketers to search and access conversations and interests. Employers can view information and become decisive on employment actions.
- News Media and journalism has been widely interrupted, where public images and opinion can travel faster and provide a constant source of information.
- Danger of the sites becoming to big and limit innovation.
- Lack of reliable information.
- What happened to face-to-face human interaction?
Full transcript