Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of Social Media
- This is done via virtual communities and networks. Examples - Social media technologies take on many different forms. For example:
and many more... - Facebook is a social networking site launched in 2004.
- Founded by Mark Zuckerbeg
- First started as a network just for Harvard students, expanded to other college students in Boston, then gradually added the support for any student and anyone over the age of 13.
- Has over one billion active users, more than half of these using mobile device.
- In 2011 over 7.5 million people under the age of 13 had accounts.
- Facebook allows you to join interest groups, catagorise friends, follow companies etc.
- Called a national obsession! How social media has evolved Social Media Web 2.0 - Use of technology beyond static web pages.
- Changes how software developers and end-users can use the web.
- Allows users to interact with each other in a virtual community. - Social media uses mobile and web-based technology to create interactive platforms so individuals and communities can share and discuss content.
- Businesses use social media to communicate between organisations, communities and individuals.
- Uses the foundations of Web 2.0 to create the exchange of user generated content. - Online social network and microblogging site.
- Created in 2006 by Jack Dorsey.
- Users can read and send text-based messages called "tweets".
- 2012 there are 500 million registered users, generating 340 million tweets daily.
- Described as the "SMS of the Internet."
- Popularity increased in 2008 due to follow of celebrities, keeping up to date with gossip, and sharing opinion on a trending topic.
- Used in industries and scenarios, for example to organise protests. "Twitter Revolutions" - Video sharing website.
- Uses Flash Video and HTML5 technology.
- Upload, view and share videos.
- User-generated content such as movies, TV skips, music videos and video blogging.
- Most content is uploaded by individuals however other media corporations such as Vevo offer material via the site.
- You can link YouTube videos into social networking sites such as Facebook and Twitter. Pros Cons - Makes use of the location and time-sensitivity aspects to engage into marketing research, communication, sales promotions/ discounts, and relationship development/loyalty programs. For example a company can now contact a consumer based on their location.
- Less time consuming of printing, for example coupons and voucher codes can now be accessed on screen and shared between people.
- Information can now be spread and accessed across a wider target audience.
- Acts as a learning tool and student interaction. Promotes informal learning and increases engagement.
- Making TV more interactive and social, encourages people to watch live TV and participate in forums. - Sense of privacy is blocked; monitoring tools allow marketers to search and access conversations and interests. Employers can view information and become decisive on employment actions.
- News Media and journalism has been widely interrupted, where public images and opinion can travel faster and provide a constant source of information.
- Danger of the sites becoming to big and limit innovation.
- Lack of reliable information.
- What happened to face-to-face human interaction?