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Effects of Advertising - Fast Food

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Vanessa Clark

on 5 November 2013

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Transcript of Effects of Advertising - Fast Food

Effects of Advertising -
Fast Food
University Of Phoenix
Professor Merrylee Felder
Hugo Ortiz, Justin Williams, Matt Donnelly, and Vanessa Clark

Ethical Standards of Advertising
Effects of Advertising in American Culture
Key Persuasive Techniques in Consumer Advertising
Critical Issues
Children & Advertising
Advertising in Schools
Health & Advertising
Political Advertising
Creative & Appealing Commercial

Fast Food Advertising
Health & Advertising
Ethical Standards of Advertising
Every mouthful of McDonald’s meal contains a handful of chemicals that raise ‘bad’ cholesterol levels, increase diabetes risk, lower immunity, and damage DNA. In fact fast food contains so many harmful ingredients that I wouldn’t even feed it to a pet because it would be cruel.
Sodium phosphates;
Bleached wheat flour (nutrients removed);
Food starch-modified (likely genetically-modified);
Dextrose (sugar);
Partially hydrogenated soybean oil and cottonseed oil with mono-and diglycerides, (trans fats);
Prepared in vegetable oil (canola oil, corn oil, soybean oil, hydrogenated soybean oil) (trans fats);
TBHQ, tertiary butylhydroquinone, a petroleium dervived product;
Dimethylpolysiloxane added as an antifoaming agent (a form of silicone used in cosmetics, and silly putty).

Critical Issues
Political Advertising
Effect of Advertising of American Culture
Bringing families together
Saving money
Bad tendencies
Persuasive Techniques
Value Menu
Children Advertising
Advertising Everywhere

Creative & Appealing
Papa Johns
Target Group – Matt

Appeal to Consumers – Vanessa

Brand Name Recognition – Justin

Ethical Standards - Vanessa

Unusual Elements
Advertising in Schools
Dreamstime. (2000-2013). Retrieved from http://www.dreamstime.com/photos-images/fat-thin-people.html

The Negatives

The Positives
(2012) Papa John's and Politics of Pizza. Retrieved from (http://www.newsworks.org/images/stories/flexicontent/l_20121111papa-johns-fixed600.jpg
(2013) Alternet. Retrieved from http://www.alternet.org/files/story_images/shutterstock_31942165.jpg
"Business Ethics: Truth in Advertising." Films On Demand. Films Media Group, 1997. Web. 4 Nov. 2013. <http://digital.films.com/PortalPlaylists.aspx?aid=7967&xtid=7141>.
Calorie king. (2013). Retrieved from http://www.calorieking.com/foods/calories-in-fast-food-chains-restaurants_c-Y2lkPTIx.html
Happy Meal Ads Target Kids (2010). Retrieved from http://youtube.615qfnGB5ZO
Lule, J. (2012). Exploring media and culture (1st ed.). Flat World Knowledge, Inc. San Francisco, CA.
Wendys. (2013, August 19). Wendy's pretzel bacon cheeseburger love songs vol. 5 [Video file]. Retrieved from YouTube website
Templeman, C. (2013). Hospital advertising. Retrieved from http://international.blogs.hopkinsmedicine.org/2013/08/13/should-hospitals-advertise/advertising/
Ethics: moral principles that govern a person's or group's behavior

-Consumer Response gages how far to push the envelope.

Question? Is advertising to children making fast food, fun, cool and entertaining ethical?

Advertising VS. Reality
20 Percent of schools sell branded food.
80 Percent of fast food locations in Chicago are less then half a mile from a school.
School sports & fast food corporate sponsors.
Advertising on school buses
"With greater competion, businesses devote more time, energy, and resources into advertising. This is a fine line between advertising's creative and bold methods and its being ethical and informative" (Business Ethics: Truth in Advertising 2013, p. 1:06).
Effects of advertising = Obesity in children has increased and learned behavior goals have been met
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