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THE PITCH

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by

Ashleigh Botica

on 13 September 2013

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Transcript of THE PITCH

Investigating Watercolour Palette
Employing Card
THE PITCH
My Design Brief
Client: Hilary Rider, Owner of a stationery company

Client Needs: A new logo and a 2 point perspective.

Target Audience: Directed towards adults in working-middle class. Who have an interest in stationery, art and design.

Constraints and Considerations: The design must reflect the brands interest in sustainability and while considering the style and appearance of the design.
Elements and principles:
Folio 1-
shape
line
colour
type
hierarchy
proportion
Media, Materials and Methods
Media-
Watercolour pencil and palette, Pastels, Crayon, Photoshop, Pencil
Materials-
Card, Paper, Metal
Methods-
Isometric Drawings, 1 and 2 Point Perspective Drawings, Computer, Visualisation Drawings
Generation of Ideas
Generated a collection of ideas
Sketched shapes and forms that reflect stationery
Worked with the visual image of the word 'Ecograph'
Ashleigh Botica
Final 1
Successfully suits the client needs and purpose and context
Audience is demonstrated through the washed earthy colours chosen in collaboration with the cursive type
Definitely depicts the name Ecograph in a creative manner
The image is quite original
Logo without type was produced to allow the design to be transferable onto possible products ie. pencil
Final 2
The storefront clearly demonstrates the purpose and context stated in the brief
The depiction of materials and forms reflect the artistic target audience
Constructing with recycled wood highlights the brands interest in sustainability
Design of shopfront is engaging while also promoting products through the window
The Design Process
Development of Concepts
Tweaking main ideas to enhance their effectiveness
Addressing and emphasising elements and principles
Trialling multiple methods and media
Research
Investigated pre-existing logos and shopfront designs.
Interviewed possible audience members to research the most successful logos
Analysed articles to find ways to display brand identity and product advertisement.
Refinement
Here is where I faced the biggest issues concerning how the design was to fit the brief
Photoshop
Folio 2-
form
texture
tone
balance
pattern
What didn't work
Full transcript