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App development to please investors

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by

Àlex Rodríguez Bacardit

on 28 February 2015

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Transcript of App development to please investors

We are MarsBased
We are a consulting company with start-up DNA
Immediate fails
Didn't have the means to sell products

Didn't know marketing

Didn't have contacts nor investment
Step 3 - Design iteration
Define all pages - Outsource design

Build a navigable HTML prototype

Simulate ALL THE THINGS

Show it around - Get ideas - Rinse & Repeat
Step 4 - Implement
We develop apps
When should I launch?
Don't start without
MVT = Dev + Sales + MFIC

Methodology -> GTD/GSD

Goals. Goals. Goals
FAILED PROJECTS
Accio.cat
Woliva
Cookin.me
... but we knew how to make apps
Definition of rounds
2004

Pre-funding:
You talk about your idea & write a business plan.

Seed Round
: You build a prototype of your product.
2014

Pre-funding
: You build a prototype of your product.

Seed Round
: The funding necessary to launch your product.
2015

Pre-funding
: You talk about your idea, you build a prototype & launch an MVP.

Seed Round
: The funding necessary to get product traction.
Features
It's never going to be perfect

Easier to add than to remove

Don't use FFF to test

Step 5 - Invite investors
Basecamp
-> All pitch deck

Trello
-> Activity

Slack
-> Chat

App
-> The real thing

Focus, focus and then some
Don't multitask
The more hats, the less credibility
Focus drives the team together

Is this helping me succeed?
No: F*ck it.
Yes: Try to merge it.
Step 1 - Landing page
Step 2 - Sales. Sales. Sales
Kick your sales guy out of the cave...

... and lock him out.

(Feed him from time to time)
Get ideas
Implement them
Be your own company
Corporate values
What if you fail?
Learn from that
Develop in background
First critical feature
Signup, profile edition...
And most of all, whatever you do
Have.
PRICE
Don't undervalue yourself
Avoid these words:
partnership, strategic/investment project, synergies.
Fucking.
Fun.
Never give up
Share with others
Communicate accordingly
Learn to say
App development
to please
investors
Hola hola!
Co-founder of @MarsBased
Director of @StartupGrindBCN
Tweet 'hi' -> @lexrodba
Everybody talks about being an entrepreneur and creating companies...
... while others are entrepreneurs
and create companies.
-> They say
what
they do
-> They say
how
they do it
Today's talk
<-
127.0.0.1
Thank you!
wow
very company culture
much meme
such working
many identity
YESTERDAY
Strikingly.com is super fast & free
Get your copy right
LISTEN TO YOUR CUSTOMERS
Target your audience
Take whatever you think your product should be and cut it in half. Pare features down until you're left with only the most essential ones. Then do it again.
-
37Signals, Getting Real
Full transcript