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Storytelling - MS&E 277 2015

2 x activity-framework-example
by

Leticia Britos Cavagnaro

on 7 August 2015

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Transcript of Storytelling - MS&E 277 2015

Which product do you
want
to buy?
What are the ingredients of
GREAT stories
?

Let me tell you a story...
character
Resolution
Climax
You can fit a story arc in under 1 minute...
Story
Arc
stakeholder
need
idea/solution
impact
Once upon a time...
Every day...
The moral of the story is...
Ever since that day...
Until finally...
And because of that...
And because of that...
Until one day...
Show, don't tell
Now it's your turn to tell a story...
Meaning
Details
Drama
about
About
Senses
&
Sexy Numbers
Suspense
Surprise
Mystery
storyboarding
refine
sharing and feedback
transformation
Story Spine
story triangle
insight/what if...?
Full transcript