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Copy of Samsung Galaxy S3

Marketing Management
by

Adeetya Kaul

on 15 April 2014

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Transcript of Copy of Samsung Galaxy S3

Rural
Positioning
Team
Price
Market Skimming Pricing
Rs. 36000- Initial
Rs. 26000- Prsent
Have u ever thought about Samsung's Start?!
Presented By
Adeetya Kaul (D005)
Presented To
Manju M
Place
STP
Isha Mittal (D021)
Jhanvi Devani (D025)
Shivangi Sharma (D037)

Sanjita Mukerji (D041)

Aditi Talsania (D056)
Marketing
It's About Samsung
Samsung is a multinational electronics company based in Suwon in South Korea.

It employs almost
221,000
people and has production , assembly plants and sales networks in
61 countries
around the world.

It is the 2nd most innovative company in the world."

It is the
largest
maker of mobile phones, television manufacturer,LCD panel maker ,seller of memory chips and vendor of smart phones in the world.
Noodles
Perception Graph
SWOT Analysis
Strength
Multi tasking
Strong motion gestures
Reasonable price & better performance
Weakness
Poor voice recognition
More rounded- chance of being dropped increases
No Physical Mute Button
Opportunities
Dominate the Smart Phone market
Popular Android OS
Getting
Cheaper
Threats
Competition
Our Main Competitor
IPhone
Samsung Galaxy S3
Becomes World's Best-Selling
Smartphone
Model in Q3 2012
Targeting
4P's
Product
But How we
See It

Promotions
conservative
manufacturer
Demographic
Income
Level
Educational
Level
Age
Psycho graphic
Lifestyle
Any
Questions??!!

Sa
Segmentation
Positioning
Overtook Apple’s iPhone 4S and
became world’s best-selling smartphone
model for the first time ever in the third
quarter of 2012 simply because of
its:
1990
Geographic
Urban
Personality
Socio- Economic
Classification
Behavioral
Loyalty- How loyal are your customers?
2000
Premium world class
brand offering
quality products

HOW??
integrated global
marketing activities
Branding campaigns and the slogan, “Samsung DIGITall: Everyone’s invited.”
Major global branding strategy- Olympic sponsorship since 1996
Sports marketing - Eg: Samsung Nation’s Cup and the SSL (Samsung Super League) in France
Innovative Designs and Products
Digital Convergence
3 May 2012
Launch of Samsung galaxy S3:
"your friend"
2013
Functional value
Economic value
Emotional value
DISTRIBUTION CHANNEL: KEY DRIVER BEHIND ITS SUCCESS
Samsung's manufacturing
outlets:
Noida,Chennai
National
Distributors:
Savex Computers pvt ltd,
unicom
Local Distributors and
retailers: Croma, Reliance Digital
Own service centres and stores around the country
E commerce
Trained 1000's of employees of local phone shops
Robust distribution channel for effective penetration in the market
"Ditched the iPhone..... Never looking back"
Customer reviews:
"Love, Love, Love SAMSUNG GALAXY S3!"
"Cream of the crop for Android!!"
"Samsung Galaxy S3 is the best all-around phone ever!!"
Future scope of s3:


- s3's position is expected to be short-lived due to the launch of apple's iPhone 5 and samsung galaxy S4 which is expected to be the most innovative smartphone till date.

Samsung confirms that S3 to soon get updated to have all software features of S4

It is unsure whether people are willing to spend on the Samsung Galaxy S4 with higher price
Targeting
Initially-

Business Professionals- 25-40
Of middle to High income groups

Tech Savvy Youth - 16-21
Upper middle class to High class
Later-
Selling price reduced
More affordable for their target audience
than other smart phones
New technological features to generate interest in the product

Use of popular Android OS
Over Reliant on Android

Blackberry 10 & Windows 8 smartphone
Apple- Loyal fan base
Sponsorships
Advertisement
Cameras
Tablets
Mobiles
Television
LCD’s, LED’s, 3d TV’s, Smart TV’s.
Computer
Memory/ Storage
Product Mix
Home Appliances
Laptops & Computer peripherals
Samsung has noted that niche products have started doing better than the economical products. Since then, they have "Traded Up".
Starter Mode
Smart stay Display
Fast Camera Access
Double Tap to the Top
Call from Text Message
Lock Screen Facebook
Wake with your voice
Share Files with a Tap
Growth Stage
Sales: 10 million
Product Life Cycle:
Maturity Stage
Sales: 20 million
Decline Stage
Sales: 5 million
Product
Life Cycle
The product life cycle for its premium product the S3 is estimated to be only 10 months.

This occurs because customers withhold purchasing a product for which they know is going to be updated and replaced imminently.
Introduction
Stage Sales:
5 million
Features
Promotion techniques:
Introductory
Sales promotion
Social media
Word of mouth
Carrying and forwarding agents
CONSUMERS
Product Line
Galaxy Note
Guru 1020
Galaxy Chat
Galaxy S2
Suggestions
Samsung should come up with a better tagline
The plastic casing of GS3 should be changed
Samsung should improve their S Voice and smart stay features
we at samsung have always strived to make products for the masses
Affordable, Advanced and Innovative
WE have suceeded in achiveing this mimssion with the GS3
Full transcript