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Copy of Samsung Galaxy S3
Transcript of Copy of Samsung Galaxy S3
Market Skimming Pricing
Rs. 36000- Initial
Rs. 26000- Prsent
Have u ever thought about Samsung's Start?!
Adeetya Kaul (D005)
Isha Mittal (D021)
Jhanvi Devani (D025)
Shivangi Sharma (D037)
Sanjita Mukerji (D041)
Aditi Talsania (D056)
It's About Samsung
Samsung is a multinational electronics company based in Suwon in South Korea.
It employs almost
people and has production , assembly plants and sales networks in
around the world.
It is the 2nd most innovative company in the world."
It is the
maker of mobile phones, television manufacturer,LCD panel maker ,seller of memory chips and vendor of smart phones in the world.
Strong motion gestures
Reasonable price & better performance
Poor voice recognition
More rounded- chance of being dropped increases
No Physical Mute Button
Dominate the Smart Phone market
Popular Android OS
Our Main Competitor
Samsung Galaxy S3
Becomes World's Best-Selling
Model in Q3 2012
But How we
Overtook Apple’s iPhone 4S and
became world’s best-selling smartphone
model for the first time ever in the third
quarter of 2012 simply because of
Loyalty- How loyal are your customers?
Premium world class
Branding campaigns and the slogan, “Samsung DIGITall: Everyone’s invited.”
Major global branding strategy- Olympic sponsorship since 1996
Sports marketing - Eg: Samsung Nation’s Cup and the SSL (Samsung Super League) in France
Innovative Designs and Products
3 May 2012
Launch of Samsung galaxy S3:
DISTRIBUTION CHANNEL: KEY DRIVER BEHIND ITS SUCCESS
Savex Computers pvt ltd,
Local Distributors and
retailers: Croma, Reliance Digital
Own service centres and stores around the country
Trained 1000's of employees of local phone shops
Robust distribution channel for effective penetration in the market
"Ditched the iPhone..... Never looking back"
"Love, Love, Love SAMSUNG GALAXY S3!"
"Cream of the crop for Android!!"
"Samsung Galaxy S3 is the best all-around phone ever!!"
Future scope of s3:
- s3's position is expected to be short-lived due to the launch of apple's iPhone 5 and samsung galaxy S4 which is expected to be the most innovative smartphone till date.
Samsung confirms that S3 to soon get updated to have all software features of S4
It is unsure whether people are willing to spend on the Samsung Galaxy S4 with higher price
Business Professionals- 25-40
Of middle to High income groups
Tech Savvy Youth - 16-21
Upper middle class to High class
Selling price reduced
More affordable for their target audience
than other smart phones
New technological features to generate interest in the product
Use of popular Android OS
Over Reliant on Android
Blackberry 10 & Windows 8 smartphone
Apple- Loyal fan base
LCD’s, LED’s, 3d TV’s, Smart TV’s.
Laptops & Computer peripherals
Samsung has noted that niche products have started doing better than the economical products. Since then, they have "Traded Up".
Smart stay Display
Fast Camera Access
Double Tap to the Top
Call from Text Message
Lock Screen Facebook
Wake with your voice
Share Files with a Tap
Sales: 10 million
Product Life Cycle:
Sales: 20 million
Sales: 5 million
The product life cycle for its premium product the S3 is estimated to be only 10 months.
This occurs because customers withhold purchasing a product for which they know is going to be updated and replaced imminently.
Word of mouth
Carrying and forwarding agents
Samsung should come up with a better tagline
The plastic casing of GS3 should be changed
Samsung should improve their S Voice and smart stay features
we at samsung have always strived to make products for the masses
Affordable, Advanced and Innovative
WE have suceeded in achiveing this mimssion with the GS3