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Market Research

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Jeanette McCallig

on 17 April 2012

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Transcript of Market Research

Week 35 -
Market Research 1.Define market research and explain its purpose

2.Justify the need for marketing research

3.Identify the five steps of the marketing research process

4.Identify approaches to collecting data and analyse primary and secondary forms of marketing research

5.Understand the purpose of marketing research and MkIS Today's Outcomes: - Premium
- Economy
- Price Skimming
- Psychological
- Captive Product
- Product Line
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