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Airbnb

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by

sascha vloet

on 19 May 2015

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Transcript of Airbnb

Model and type of e-commerce
Nice to know
Investor and strategic advisor
Ashton Kutcher
Success of Airbnb
Remember
Billion dollar company
Innovative
Ashton Kutcher
>190 countries
New way of travelling
Social connections
Questions?
¿Preguntas?
Vragen?
Fragen?
Spørgsmål?
Frågor?
Quaestiones?
Otázky?
Kysymykset?
Pyetje?
Case Study 3: Airbnb
Sina Weise, Sarah Krudwig, Sascha Vloet
About Airbnb
Main customers
Main markets
Main competitors
Competitive advantages
Marketing strategy
Payment Methods
Security Aspects
Airbnb:
$20 billion valuation
most known travel network
funds:
$20,000 (2009)
$ 450 million (2014)
network effect

low prices

implementation of service in entire neighborhood

lifestyle brand
branding strategy:
hotel service > lifestyle brand

redesign of website

makeover of logo
C2C
Market Creator – brings hosts and guest together
Revenue Model: Transaction Fees (6-12% of each Airbnb rental)
No Subscription Fees, Account is free

Price Composition= Price for the accommodation itself + deposit+ different fees

Airbnb automatically adds a transaction fee to cover costs of the company

Offered Payment Methods: All credit /prepaid-credit cards, debit cards, PayPal in certain countries, Alipay (only in China), …

Payments beyond Airbnb are not allowed to protect the customer’s personal information and minimize risk of fraud etc.

Cancellation of a booking: Flexible, Moderate, Strict, Very Strict 30, Very Strict 60, Long-term Rent

Guests and Hosts need an online account

Both benefit from each other through reviews

Airbnb provides an own messaging system

Advices for Guests: verify the profiles / reviews of potential hosts, read insertion carefully, pay and communicate via Airbnb, conclude a travel insurance, be a considerate guest

Advices for Hosts: to check the profiles / reviews of potential guests, communicate via Airbnb before he accepts a booking, determine requirements for a booking

'Shareconomy'-Trend -> Flat-Sharing
Young people travel more nowadays
Need cheap accommodations
Perfect opportunity: Airbnb!

2008-San Francisco AirBed and Breakfast
Community marketplace
List, discover and book
Facts:
- Used worldwide, >190 countries
- More than 30,000 cities
- 25 Million guests
- 1 Million listings
Hosts
Everyone can be an host
Different motivations
Over 1 million
Review
Traveller
Local life
Filters
Wish lists
Review
1.
USA
2.
Australia
Hospitality market -> criticism
Head office: San Francisco
International offices:
Barcelona, Berlin, Beijing, Copenhagen, Dublin, London, Milan, Paris, Portland, Sao Paolo, Seoul, Singapore, Sydney and Tokyo
Competitors
Full transcript