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Transcript of Airbnb
Nice to know
Investor and strategic advisor
Success of Airbnb
Billion dollar company
New way of travelling
Case Study 3: Airbnb
Sina Weise, Sarah Krudwig, Sascha Vloet
$20 billion valuation
most known travel network
$ 450 million (2014)
implementation of service in entire neighborhood
hotel service > lifestyle brand
redesign of website
makeover of logo
Market Creator – brings hosts and guest together
Revenue Model: Transaction Fees (6-12% of each Airbnb rental)
No Subscription Fees, Account is free
Price Composition= Price for the accommodation itself + deposit+ different fees
Airbnb automatically adds a transaction fee to cover costs of the company
Offered Payment Methods: All credit /prepaid-credit cards, debit cards, PayPal in certain countries, Alipay (only in China), …
Payments beyond Airbnb are not allowed to protect the customer’s personal information and minimize risk of fraud etc.
Cancellation of a booking: Flexible, Moderate, Strict, Very Strict 30, Very Strict 60, Long-term Rent
Guests and Hosts need an online account
Both benefit from each other through reviews
Airbnb provides an own messaging system
Advices for Guests: verify the profiles / reviews of potential hosts, read insertion carefully, pay and communicate via Airbnb, conclude a travel insurance, be a considerate guest
Advices for Hosts: to check the profiles / reviews of potential guests, communicate via Airbnb before he accepts a booking, determine requirements for a booking
'Shareconomy'-Trend -> Flat-Sharing
Young people travel more nowadays
Need cheap accommodations
Perfect opportunity: Airbnb!
2008-San Francisco AirBed and Breakfast
List, discover and book
- Used worldwide, >190 countries
- More than 30,000 cities
- 25 Million guests
- 1 Million listings
Everyone can be an host
Over 1 million
Hospitality market -> criticism
Head office: San Francisco
Barcelona, Berlin, Beijing, Copenhagen, Dublin, London, Milan, Paris, Portland, Sao Paolo, Seoul, Singapore, Sydney and Tokyo