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Gender Stereotypes forming Digital Identities Throughout the

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by

Emma Scully

on 4 May 2015

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Transcript of Gender Stereotypes forming Digital Identities Throughout the

Gender Stereotypes Shaping Identities in Mass Media
"Photoshop"
Historic Identities
Male vs. Female
Motivations
Obtain
"The Facebook Effect"
Work, Family, Friend

56 Genders
Fabricated
ONE Identity

-Men vs. women : Types of accounts followed




Conclusion
Introduction

Newspapers
Articles in front-page news:

Men: 78%

Women: 22%




Magazines
Social media has become a LARGE enforcer of stereotypes...
-"Females and males, in both situations, project images themselves that they may want people to notice — and to “like.”

-Personal vs Social Identity

-"...questions regarding our online behavior’s connection to the distinction between our human nature and societal expectations remain up in the air."
At A Glance
Social Media

Visual Media

Print Media

Books
Animated Disney Movies
Commercials
News Anchors
Men:
-Hipster
-Fitness Guy
-Deep Inspirational Guy
-Wannabe Gangster
-Guy with Dogs
Women:
-Scenic
-Sexy
-Selfies
-Artsy
-"Basic"
Men:
-Outdoors situations
-Cars, cigarettes, business products/investments
Women:
-Indoors (most likely homes)
-Cosmetics, domestic products
-Represented making everyday purchases
Commercials in modern society are attempting to break stereotypes...
-Sexy
-Makeup
-Revealing

-Muscular
-Intimidating
-Athletic
Media continually enforces stereotypes, either directly or indirectly, towards society. Although there have been parts of media that have attempted to break the stereotypes, they still exist, and are continually portrayed
Social Media
Visual Media
Print Media
Men = 61%
Women = 39%

79% of users are 35 or older

On-camera appearances in news

Men: 64%
>
Women: 36%
Men:
-Politics
-Criminal Justice
-Technology
Women:
-Lifestyle
-Culture
-Health
“The world’s gone social. And women are more social than men.”
–Facebook COO Sheryl Sandberg.
"Having two identities for yourself is an example of a lack of integrity." -Mark Zuckerberg
Personalized Digital Gender Identities
"...responsible for providing the central social discourse, is supposed to be a mirror of the society."
Creating a safe place for transgenders to reveal true identities.
People feel more comfortable revealing personal things online than in real life because of the comfort of their own screens.
Sources:

http://www.vanityfair.com/vf-hollywood/shailene-woodley-cover?mbid=social_twitter

http://www.vanityfair.com/culture/features/2010/02/tiger-woods-201002
http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/
http://fordhamram.com/2013/10/30/social-media-reinforces-gender-stereotypes/

http://mashable.com/2012/08/31/cliche-instagram-photos/
http://www.news.com.au/technology/gadgets/the-13-male-stereotypes-of-instagram/story-fnda1lbo-1226654305124
http://www.dailydot.com/lifestyle/instagram-gender-stereotypes-equality/
Males:
Females:
Books have shaped beliefs and worldviews

Cultural Relevance

Survival Digital Filter

Gender Specific
Vulnerable

"Men still dominate national newspaper journalism" -the Guardian
Successful
Muscular
Heroes
Damsels
Fashion
Beauty
Size
Main visual influence for kids
'Role Models'
Reinforce Gender Stereotypes
Introduce them to children
video
Animated characters are major factors for creating people's first Digital Identities
through gender specifics
Full transcript