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Gender Stereotypes forming Digital Identities Throughout the
Transcript of Gender Stereotypes forming Digital Identities Throughout the
Male vs. Female
"The Facebook Effect"
Work, Family, Friend
-Men vs. women : Types of accounts followed
Articles in front-page news:
Social media has become a LARGE enforcer of stereotypes...
-"Females and males, in both situations, project images themselves that they may want people to notice — and to “like.”
-Personal vs Social Identity
-"...questions regarding our online behavior’s connection to the distinction between our human nature and societal expectations remain up in the air."
At A Glance
Animated Disney Movies
-Deep Inspirational Guy
-Guy with Dogs
-Cars, cigarettes, business products/investments
-Indoors (most likely homes)
-Cosmetics, domestic products
-Represented making everyday purchases
Commercials in modern society are attempting to break stereotypes...
Media continually enforces stereotypes, either directly or indirectly, towards society. Although there have been parts of media that have attempted to break the stereotypes, they still exist, and are continually portrayed
Men = 61%
Women = 39%
79% of users are 35 or older
On-camera appearances in news
“The world’s gone social. And women are more social than men.”
–Facebook COO Sheryl Sandberg.
"Having two identities for yourself is an example of a lack of integrity." -Mark Zuckerberg
Personalized Digital Gender Identities
"...responsible for providing the central social discourse, is supposed to be a mirror of the society."
Creating a safe place for transgenders to reveal true identities.
People feel more comfortable revealing personal things online than in real life because of the comfort of their own screens.
Books have shaped beliefs and worldviews
Survival Digital Filter
"Men still dominate national newspaper journalism" -the Guardian
Main visual influence for kids
Reinforce Gender Stereotypes
Introduce them to children
Animated characters are major factors for creating people's first Digital Identities
through gender specifics