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Copy of CHOCOLATE
Transcript of Copy of CHOCOLATE
Pride of Heritage
In LOVE With CH
Always striving to offer you a chocolate
that melts tenderly in your mouth and
gently caresses all your senses.
Heather's Digital Behavior:
Uses social media for sharing
Blogger, Facebook, and Twitter
Commitment To Quality
29 years Old
Enjoys a high-quality of life
Buys chocolate for occasions and when spoiling herself
Sophie's Digital Behavior:
Uses social media for networking
Facebook, Twitter, Linkedin, Pinterest
Handcrafting the world’s
21 Years Old
Supports craft products
Buys this chocolate because she "believes in it"
Uses social media for self expression
Flickr, Instagram, Tumblr
Snickers: You are not youself When you are hungry
Find M&M on Google Maps
Be Cautious of Frequency
- Avoid irritating the customers with too many emails
Be More Creative
- Use engaging titles for better response
- Mix promotions with other content
Create Platform-Appropriate Content
- Create content with the platform in mind
- Ask questions
- Invite followers to share their "sweet moments"
Provide a Variety of Content
- Stay relevant and interesting through a mix of topics and events posted
Promote CSR programs
- The Lady Godiva Program
Optimize Customer Reviews
- Use SEO tools to increase views
Involve Famous People
- "Obama gave Michelle Godiva this year"
Make all website responsive
- Improving the view across devices
Add value to the website
- Include "sweet moments" stories, chocolate dessert recipes, promotions, fun facts, etc
Create Youtility by solving Problems
- Date night? (love & chocolate app)
Make it Fun
- Candy Crush, chocolate version
Watch for newsjackng opportunites
- Fans of Oscar "losers," celebrity break ups, etc
See what other companies are doing
- Google maps
Use Google alerts for news on targets
- College students, brides, etc
37 Years Old
Buys chocolate when shopping for her family